About this Learning Path
Digital marketing has become an essential part of every company's business plan. Starting with the basics, moving on to growth strategy, and ending with more technical subjects, this learning path helps set you on the course for a career as a digital advertising specialist.
In this learning path,
- Explore important concepts in digital advertising.
- Plan your strategy.
- Analyze what to do to ensure your strategy succeeds.
| From | LinkedIn Learning |
|---|---|
| Hours | 33 |
| Instructors | Brad Batesole, David Booth, Dayna Rothman, Matt Bailey, Adriaan Brits, Corey Koberg, Ian Lurie, Madecraft |
| Language | English |
| Subjects | Business Data Science |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Senior Digital Advertising Coordinator $41k
Digital Advertising Specialist Consultant $45k
Advertising Digital Sales Specialist $54k
Digital Advertising Sales Planner $56k
Digital Advertising Operations Specialist $56k
Regional Digital Advertising Analyst $70k
Digital Advertising Strategist $72k
Freelance Digital Advertising Analyst $76k
Digital Advertising Producer $76k
Digital Advertising Analyst 3 $78k
Digital Advertising Product Manager $99k
Senior Digital Advertising Producer $112k
Courses in this Learning Path
Listed in the order in which they should be taken
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Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this... LinkedIn Learning |
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Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine... LinkedIn Learning |
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Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products... LinkedIn Learning |
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Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and... LinkedIn Learning |
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Building an Integrated Online Marketing Plan Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What... LinkedIn Learning |
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Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work—companies must rethink... LinkedIn Learning |
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Marketing Foundations: Growth Hacking Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what... LinkedIn Learning |
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AdWords and Analytics: Remarketing People who have visited your website have already demonstrated an interest in your product or service—even if they haven't made a purchase. By retargeting these visitors with... LinkedIn Learning |
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Google Tag Manager (V2) Essential Training Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager... LinkedIn Learning |
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Google Ads (AdWords) Essential Training Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your... LinkedIn Learning |
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Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the world's leading ad networks. This... LinkedIn Learning |
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On Demand |
Learning to Write Marketing Copy Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your... LinkedIn Learning |
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Online Marketing Foundations: Digital Marketing Research Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use. LinkedIn Learning |
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Programmatic Advertising Foundations Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 33 |
| Instructors | Brad Batesole, David Booth, Dayna Rothman, Matt Bailey, Adriaan Brits, Corey Koberg, Ian Lurie, Madecraft |
| Language | English |
| Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Senior Digital Advertising Coordinator $41k
Digital Advertising Specialist Consultant $45k
Advertising Digital Sales Specialist $54k
Digital Advertising Sales Planner $56k
Digital Advertising Operations Specialist $56k
Regional Digital Advertising Analyst $70k
Digital Advertising Strategist $72k
Freelance Digital Advertising Analyst $76k
Digital Advertising Producer $76k
Digital Advertising Analyst 3 $78k
Digital Advertising Product Manager $99k
Senior Digital Advertising Producer $112k
Similar Courses
Sorted by relevance
