About this MicroMasters
Product Manager is one of the hottest positions in the emerging digital economy.
The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.
In this Product Management MicroMasters program, you will gain hands on experience in:
The MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.
What you'll learn
- Understand the principles and processes for developing product roadmaps
- Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
- Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
- Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
- Life cycle management of products and services including versioning and pricing
- Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
- Understand the variations in the product management practices across different organizations and emergent digital markets
- Alternative ways to drive digital business innovation in your company
| From | Boston University, BUx via edX |
|---|---|
| Hours | 162 |
| Instructors | Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets |
| Language | English |
| Subjects | Business Programming Data Science |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
IT Product Manager 1 $112k
Product Manager/ Global Product Manager $125k
IT Product Manager 3 $125k
Product Manager/Product Developer $132k
R&D Product Manager $133k
Product Manager - Product Experience $134k
Manager, Product $136k
Product Manager and Product Marketing Manager $140k
IS Product Manager $153k
Product Manager, Product Development Manager $154k
Product Manager/Product Marketing Manager $159k
Senior Manager, Product/Product $166k
Courses in this MicroMasters
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
|
Jul |
Product Management with Lean, Agile and System Design Thinking Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase... edX | Boston University, BUx |
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On Demand |
Platform Strategy for Business Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and... edX | Boston University, BUx |
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Sep |
Strategic Social Media Marketing Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the... edX | Boston University, BUx |
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On Demand |
Driving Digital Innovation through Experimentation Experimentation is a key capability for any business to develop and master. Learn how to leverage data to build knowledge and apply this knowledge to improve business outcomes and... edX | Boston University, BUx |
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Jun |
Business Analytics for Data-Driven Decision Making Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt... edX | Boston University, BUx |
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&
| From | Boston University, BUx via edX |
|---|---|
| Hours | 162 |
| Instructors | Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets |
| Language | English |
| Subjects | Business Programming Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
IT Product Manager 1 $112k
Product Manager/ Global Product Manager $125k
IT Product Manager 3 $125k
Product Manager/Product Developer $132k
R&D Product Manager $133k
Product Manager - Product Experience $134k
Manager, Product $136k
Product Manager and Product Marketing Manager $140k
IS Product Manager $153k
Product Manager, Product Development Manager $154k
Product Manager/Product Marketing Manager $159k
Senior Manager, Product/Product $166k
Similar Courses
Sorted by relevance
