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Digital Product Management

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Learn essential tools and techniques of product managers

Product Manager is one of the hottest positions in the emerging digital economy.

The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Product Management MicroMasters program, you will gain hands on experience in:

The MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.

What you'll learn

  • Understand the principles and processes for developing product roadmaps
  • Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
  • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
  • Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
  • Life cycle management of products and services including versioning and pricing
  • Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
  • Understand the variations in the product management practices across different organizations and emergent digital markets
  • Alternative ways to drive digital business innovation in your company

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From Boston University, BUx via edX
Hours 160
Instructors Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets
Language English
Subjects Business Programming Data Science

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

IT Product Manager 1 $112k

Product Manager/ Global Product Manager $125k

IT Product Manager 3 $125k

Product Manager/Product Developer $132k

R&D Product Manager $133k

Product Manager - Product Experience $134k

Manager, Product $136k

Product Manager and Product Marketing Manager $140k

IS Product Manager $153k

Product Manager, Product Development Manager $154k

Product Manager/Product Marketing Manager $159k

Senior Manager, Product/Product $166k

Courses in this MicroMasters

Listed in the order in which they should be taken

Starts Course Information

On Demand

Product Management with Lean, Agile and System Design Thinking

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase...

edX | Boston University, BUx

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On Demand

Platform Strategy for Business (You were viewing this course)

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and...

edX | Boston University, BUx

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Sep
16

Strategic Social Media Marketing

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the...

edX | Boston University, BUx

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On Demand

Driving Digital Innovation through Experimentation

Experimentation is a key capability for any business to develop and master. Learn how to leverage data to build knowledge and apply this knowledge to improve business outcomes and...

edX | Boston University, BUx

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On Demand

Business Analytics for Data-Driven Decision Making

Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt...

edX | Boston University, BUx

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edX

&

Boston University, BUx

From Boston University, BUx via edX
Hours 160
Instructors Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets
Language English
Subjects Business Programming Data Science

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

IT Product Manager 1 $112k

Product Manager/ Global Product Manager $125k

IT Product Manager 3 $125k

Product Manager/Product Developer $132k

R&D Product Manager $133k

Product Manager - Product Experience $134k

Manager, Product $136k

Product Manager and Product Marketing Manager $140k

IS Product Manager $153k

Product Manager, Product Development Manager $154k

Product Manager/Product Marketing Manager $159k

Senior Manager, Product/Product $166k

Similar Courses

Sorted by relevance