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Digital Product Management

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Learn essential tools and techniques of product managers

What does it take to win in today’s digital economy? How do you deal with the disruption caused by digital technologies, evolving business models and a changing workforce? Digital leaders are in high demand as business increasingly relies on digital technologies. These leaders are tech savvy, data driven and are able to inspire teams to engage in rapid experimentation that drives transformation and business outcomes.

Given the scale of digital disruptions, the skills and perspectives of digital leaders are now required in every industry and job function: from operations to HR; accounting to product development; marketing to strategy.

In this Digital Transformation Leadership MicroMasters program, you will develop the knowledge and capabilities to lead organizational change and transformation. You will gain hands on experience in understanding and articulating:

What you'll learn

  • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management to manage digital projects.
  • Harness data to improve business decisions.
  • Lead people and teams in dynamic environments.
  • Transform your business model to succeed within digital disruptions.
  • Develop platform based strategies for growth and innovation.

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From Boston University, BUx via edX
Hours 200
Instructors Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets
Language English
Subjects Business Programming Data Science

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

IT Product Manager 1 $112k

Product Manager/ Global Product Manager $125k

IT Product Manager 3 $125k

Product Manager/Product Developer $132k

R&D Product Manager $133k

Product Manager - Product Experience $134k

Manager, Product $136k

Product Manager and Product Marketing Manager $140k

IS Product Manager $153k

Product Manager, Product Development Manager $154k

Product Manager/Product Marketing Manager $159k

Senior Manager, Product/Product $166k

Courses in this MicroMasters

Listed in the order in which they should be taken

Starts Course Information

On Demand

Product Management with Lean, Agile and System Design Thinking

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase...

edX | Boston University, BUx

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On Demand

Platform Strategy for Business

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and...

edX | Boston University, BUx

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Sep
16

Strategic Social Media Marketing

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the...

edX | Boston University, BUx

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On Demand

Driving Digital Innovation through Experimentation

Experimentation is a key capability for any business to develop and master. Learn how to leverage data to build knowledge and apply this knowledge to improve business outcomes and...

edX | Boston University, BUx

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On Demand

Business Analytics for Data-Driven Decision Making (You were viewing this course)

Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt...

edX | Boston University, BUx

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edX

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Boston University, BUx

From Boston University, BUx via edX
Hours 200
Instructors Nitin R. Joglekar, Varun Nagaraj, Marshall Van Alstyne, Barbara Bickart, Paul R. Carlile, Ben Lubin, John W. Byers, Chris Dellarocas, Andrei Lapets
Language English
Subjects Business Programming Data Science

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

IT Product Manager 1 $112k

Product Manager/ Global Product Manager $125k

IT Product Manager 3 $125k

Product Manager/Product Developer $132k

R&D Product Manager $133k

Product Manager - Product Experience $134k

Manager, Product $136k

Product Manager and Product Marketing Manager $140k

IS Product Manager $153k

Product Manager, Product Development Manager $154k

Product Manager/Product Marketing Manager $159k

Senior Manager, Product/Product $166k

Similar Courses

Sorted by relevance