About this Learning Path
Public relations (PR) specialists are the connection between organizations, news media, and the public. They play a critical role in helping shape public perception, and communicating a company’s brand. Learn the essential skills you need to become an effective public relations specialist.
In this learning path,
- Learn foundational public relations skills.
- Understand the role marketing plays in PR.
- Master the art of storytelling.
| From | LinkedIn Learning |
|---|---|
| Hours | 12 |
| Instructors | Deirdre Breakenridge, Laura Bergells, Lorrie Thomas Ross, Martin Waxman, Drew Boyd, Brad Batesole, Lida Citroën, Shane Snow |
| Language | English |
| Subjects | Business Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Courses in this Learning Path
Listed in the order in which they should be taken
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The rise of social media—including blogs, social networks, micromedia, and other channels—has made effectively communicating your story and message increasingly complex. Modern... LinkedIn Learning |
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Public Relations Foundations: Media Training With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky.... LinkedIn Learning |
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Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you... LinkedIn Learning |
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In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design... LinkedIn Learning |
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A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search... LinkedIn Learning |
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Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to... LinkedIn Learning |
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On Demand |
Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the... LinkedIn Learning |
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How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say... LinkedIn Learning |
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We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting... LinkedIn Learning |
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On Demand |
Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 12 |
| Instructors | Deirdre Breakenridge, Laura Bergells, Lorrie Thomas Ross, Martin Waxman, Drew Boyd, Brad Batesole, Lida Citroën, Shane Snow |
| Language | English |
| Subjects | Business Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Similar Courses
Sorted by relevance
