About this Specialization
This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
From | ESSEC Business School via Coursera |
---|---|
Hours | 79 |
Instructors | Nicolas Glady, Arnaud De Bruyn |
Language | English |
Subjects | Data Science Business |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Courses in this Specialization
Listed in the order in which they should be taken
Starts | Course Information | |
---|---|---|
Jun |
Foundations of strategic business analytics Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.... Coursera | ESSEC Business School |
Save
|
Jul |
Foundations of marketing analytics Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.... Coursera | ESSEC Business School |
Save
|
Jul |
Case studies in business analytics with ACCENTURE Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first... Coursera | ESSEC Business School |
Save
|
Jun |
Capstone: Create Value from Open Data (You were viewing this course) The Capstone project is an individual assignment. Participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide... Coursera | ESSEC Business School |
Save
|
&
From | ESSEC Business School via Coursera |
---|---|
Hours | 79 |
Instructors | Nicolas Glady, Arnaud De Bruyn |
Language | English |
Subjects | Data Science Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Similar Courses
Sorted by relevance