A 12-course Learning Path from LinkedIn Learning

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Become a Marketing Manager

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About this Learning Path

Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.

  • Learn how to successfully manage a team of marketers.
  • Create a growth-focused marketing strategy.
  • Plan for future success.

LinkedIn Learning

From LinkedIn Learning
Hours 14
Instructors Drew Boyd, Deirdre Breakenridge, Nancy Napier, Brad Batesole, Dina Shapiro, Todd Dewett, Anil Gupta, David Booth, Mike Figliuolo
Language English
Subjects Business
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Email Marketing Strategy $65k

Manager of Marketing Strategy $80k

Manager - Marketing & Strategy $80k

Marketing Strategy Manager 2 $85k

Marketing and Strategy Analyst $92k

Manager Marketing Strategy $96k

Marketing and Product Strategy $149k

Digital Marketing Strategy $177k

Corporate Strategy & Marketing $181k

Courses in this Learning Path

Listed in the order in which they should be taken

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Leading a Marketing Team

Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role,...

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Marketing Communications

In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design...

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Building Creative Organizations

Have you wondered how you can be creative on short notice and sustain that spark throughout your organization? Creative principles like imagination, innovation, change, and play...

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Ideation for Marketers (You were viewing this course)

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques...

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Brand and Marketing Integration

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media,...

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Writing a Marketing Plan

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to...

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Managing for Results

To be a high-performing manager, you need an advanced understanding of the principles of great leadership. In this course, author and business coach Dr. Todd Dewett shares the...

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Marketing Foundations: Growth Hacking

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what...

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Managing Team Creativity

Do you ever think, "I'm just not that creative"? You're not alone. But companies increasingly expect their employees to think about problems in new ways and devise unexpected...

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Designing Growth Strategies

Companies need to grow in order to attract and retain top talent, sustain competitive advantage, and create shareholder value. Drawing on his years of experience serving on the...

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Building Your Marketing Technology Stack

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools...

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Setting Business Unit Goals

Effective goal setting requires leaders to translate high-level corporate goals down to the business unit, and then break them down even further into team and individual goals....

LinkedIn Learning

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LinkedIn Learning

From LinkedIn Learning
Hours 14
Instructors Drew Boyd, Deirdre Breakenridge, Nancy Napier, Brad Batesole, Dina Shapiro, Todd Dewett, Anil Gupta, David Booth, Mike Figliuolo
Language English
Subjects Business
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Email Marketing Strategy $65k

Manager of Marketing Strategy $80k

Manager - Marketing & Strategy $80k

Marketing Strategy Manager 2 $85k

Marketing and Strategy Analyst $92k

Manager Marketing Strategy $96k

Marketing and Product Strategy $149k

Digital Marketing Strategy $177k

Corporate Strategy & Marketing $181k