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Fataneh Taghaboni-Dutta, Larry DeBrock, Joseph A. Petry, Mike Petrich, Karen Wilkinson, Luigi Anzivino, Hadi Salehi Esfahani, Fataneh Taghaboni-Dutta, Ph.D., PMP, and Fataneh Taghaboni-Dutta, Ph.D., PMP, CSM, CSPO
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment in which they operate. In this specialization, you will build a solid understanding of the operation of markets...
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In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment in which they operate. In this specialization, you will build a solid understanding of the operation of markets and the macro-economic environment with real-world examples. You will be able to identify firm and country-level economic factors that impact business decisions, develop an analytical framework using statistical tools, and apply economic theory and data in the analysis of business environment and trends to make effective business decisions. The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates. This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.
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What's inside

Six courses

Inferential and Predictive Statistics for Business

(0 hours)
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes.

Firm Level Economics: Markets and Allocations

(0 hours)
In markets, prices act as rationing devices, encouraging or discouraging production and consumption to find an equilibrium. This course examines how different market structures result in different resource allocations, the impact of external shocks, and the efficiency of equilibrium. It also explores government intervention, information problems, externalities, and optimal government response.

Exploring and Producing Data for Business Decision Making

(0 hours)
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes.

Country Level Economics: Policies, Institutions, and Macroeconomic Performance

(0 hours)
This course examines macroeconomic performance in the short and long run based on the economy’s institutional and policy environment. We'll develop a model of macroeconomy in the short run, analyze the long-run equilibrium by examining the foreign exchange market, and discuss the drivers of aggregate output in the long run. Finally, we'll discuss the characteristics of desirable macroeconomic policies.

Country Level Economics: Macroeconomic Variables and Markets

(0 hours)
This course examines how macroeconomic variables impact personal, professional, and public activities. It introduces key macroeconomic variables and explains how they are defined and measured to interpret macroeconomic data properly.

Firm Level Economics: Consumer and Producer Behavior

(0 hours)
All goods and services are subject to scarcity, requiring society to develop allocation mechanisms. In contemporary times, most countries have turned to market-based allocation systems where prices act as rationing devices. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior.

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