About this Specialization
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
| From | University of California, Davis via Coursera |
|---|---|
| Hours | 108 |
| Instructors | Dave Lloyd, Rebekah May, Eric Enge |
| Language | English |
| Subjects | Business Data Science |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Associate Manager, Search Engine Marketing $61k
Search Engine developer $63k
Search Engine Optimizer/ Editor $67k
Manger - Search Engine Marketing $74k
Search Engine Marketing Strategist $80k
Business Analyst | Search Engine Marketing $83k
Search Engine Marketing Professional $85k
Manager - Search Engine Marketing $104k
Associate Search Engine Marketing Analyst $110k
Group Manager, Search Engine Marketing $115k
Search Engine Marketing Manager Lead $141k
Search Engine Marketing Specialist 3 $143k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
|
Jun |
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked... Coursera | University of California, Davis |
Save
|
|
Jun |
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating... Coursera | University of California, Davis |
Save
|
|
Jun |
Optimizing a Website for Google Search Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to... Coursera | University of California, Davis |
Save
|
|
Jun |
Advanced Content and Social Tactics to Optimize SEO Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as... Coursera | University of California, Davis |
Save
|
|
Jun |
Advanced Search Engine Optimization Strategies This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global... Coursera | University of California, Davis |
Save
|
|
Jul |
Google SEO Capstone Project (You were viewing this course) SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is... Coursera | University of California, Davis |
Save
|
&
| From | University of California, Davis via Coursera |
|---|---|
| Hours | 108 |
| Instructors | Dave Lloyd, Rebekah May, Eric Enge |
| Language | English |
| Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Associate Manager, Search Engine Marketing $61k
Search Engine developer $63k
Search Engine Optimizer/ Editor $67k
Manger - Search Engine Marketing $74k
Search Engine Marketing Strategist $80k
Business Analyst | Search Engine Marketing $83k
Search Engine Marketing Professional $85k
Manager - Search Engine Marketing $104k
Associate Search Engine Marketing Analyst $110k
Group Manager, Search Engine Marketing $115k
Search Engine Marketing Manager Lead $141k
Search Engine Marketing Specialist 3 $143k
Similar Courses
Sorted by relevance
