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Career Brand Management

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Market Yourself Professionally

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.

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From The State University of New York via Coursera
Hours 96
Instructors Dr. Valeri Chukhlomin, Dr. Tonka Jokelova, Amy Giaculli, Dr. John M. Beckem II, Dr. Michele Forte, Dr. Kymn Harvin Rutigliano
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Individual Membership Administrator $33k

Individual Support Coordinator $40k

Individual Protective Equipment $45k

Individual Visit Coordinator $52k

Individual Gifts Developer $52k

MTFC Individual Therapist $56k

Individual Health Underwriter $60k

Group and Individual Underwriter $62k

Individual Producer $64k

Advanced Individual Training $71k

Individual Medical Underwriter $76k

Individual iOS developer $83k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jan
31

Strategic Career Self-Management

According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several...

Coursera | The State University of New York

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Feb
14

Career Brand Development and Self-Coaching

In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will...

Coursera | The State University of New York

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Feb
14

Strategic Self-Marketing and Personal Branding

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own...

Coursera | The State University of New York

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Feb
28

Career Total Fitness Annual Retreat (You were viewing this course)

In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives...

Coursera | The State University of New York

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Coursera

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The State University of New York

From The State University of New York via Coursera
Hours 96
Instructors Dr. Valeri Chukhlomin, Dr. Tonka Jokelova, Amy Giaculli, Dr. John M. Beckem II, Dr. Michele Forte, Dr. Kymn Harvin Rutigliano
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Individual Membership Administrator $33k

Individual Support Coordinator $40k

Individual Protective Equipment $45k

Individual Visit Coordinator $52k

Individual Gifts Developer $52k

MTFC Individual Therapist $56k

Individual Health Underwriter $60k

Group and Individual Underwriter $62k

Individual Producer $64k

Advanced Individual Training $71k

Individual Medical Underwriter $76k

Individual iOS developer $83k

Similar Courses

Sorted by relevance