About this Learning Path
No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.
- Discover the most important marketing concepts.
- Explore your company's unique position.
- Analyze potential customers and plan to effectively get your message in front of them.
| From | LinkedIn Learning |
|---|---|
| Hours | 18 |
| Instructors | Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Dina Shapiro, Mark Burgess, Chris Croft, Ian Lurie |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Assistant Sales and Customers Service Agent Manager $54k
Customer Service Representative for European customers $64k
Marketing Program Specialist - Customers $68k
Sales and Customers Service Agent Manager $77k
Senior International Sales Operations Analyst - Global Customers $95k
Account Executive, Commerical Customers Consultant $102k
Account Executive, Commerical Customers $104k
Account Executive, Commerical Customers Manager $104k
Senior Marketing Manager, At Risk Customers $121k
National Account Executive, Commerical Customers Manager $140k
Program Manager, Customers with Disabilities $142k
People Potential Partner - Eastern US $175k
Courses in this Learning Path
Listed in the order in which they should be taken
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Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful... LinkedIn Learning |
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Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the... LinkedIn Learning |
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Marketing Foundations: Competitive Market Analysis By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert... LinkedIn Learning |
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How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say... LinkedIn Learning |
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Marketing Foundations: Value Proposition Development Your value proposition—which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal—is one of the most crucial components of your... LinkedIn Learning |
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Marketing Foundations: Understanding Consumer Behavior Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product... LinkedIn Learning |
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Marketing Foundations: Customer Decision Journey The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has... LinkedIn Learning |
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Marketing Foundations: The Marketing Funnel Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such... LinkedIn Learning |
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How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques... LinkedIn Learning |
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Marketing Foundations: Integrated Marketing Strategies The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can... LinkedIn Learning |
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Almost everything you do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some simple project-management... LinkedIn Learning |
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Learning to Write Marketing Copy Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your... LinkedIn Learning |
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Marketing Foundations: Growth Hacking Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what... LinkedIn Learning |
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A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 18 |
| Instructors | Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Dina Shapiro, Mark Burgess, Chris Croft, Ian Lurie |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Assistant Sales and Customers Service Agent Manager $54k
Customer Service Representative for European customers $64k
Marketing Program Specialist - Customers $68k
Sales and Customers Service Agent Manager $77k
Senior International Sales Operations Analyst - Global Customers $95k
Account Executive, Commerical Customers Consultant $102k
Account Executive, Commerical Customers $104k
Account Executive, Commerical Customers Manager $104k
Senior Marketing Manager, At Risk Customers $121k
National Account Executive, Commerical Customers Manager $140k
Program Manager, Customers with Disabilities $142k
People Potential Partner - Eastern US $175k
Similar Courses
Sorted by relevance
