A 14-course Learning Path from LinkedIn Learning

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Become a Marketing Specialist

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About this Learning Path

No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.

  • Discover the most important marketing concepts.
  • Explore your company's unique position.
  • Analyze potential customers and plan to effectively get your message in front of them.

LinkedIn Learning

From LinkedIn Learning
Hours 18
Instructors Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Dina Shapiro, Mark Burgess, Chris Croft, Ian Lurie
Language English
Subjects Business
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Assistant Sales and Customers Service Agent Manager $54k

Customer Service Representative for European customers $64k

Marketing Program Specialist - Customers $68k

Sales and Customers Service Agent Manager $77k

Senior International Sales Operations Analyst - Global Customers $95k

Account Executive, Commerical Customers Consultant $102k

Account Executive, Commerical Customers $104k

Account Executive, Commerical Customers Manager $104k

Senior Marketing Manager, At Risk Customers $121k

National Account Executive, Commerical Customers Manager $140k

Program Manager, Customers with Disabilities $142k

People Potential Partner - Eastern US $175k

Courses in this Learning Path

Listed in the order in which they should be taken

Starts Course Information

On Demand

Marketing Foundations

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful...

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Branding Foundations

Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the...

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Marketing Foundations: Competitive Market Analysis

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert...

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Advanced Branding

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say...

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Marketing Foundations: Value Proposition Development

Your value proposition—which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal—is one of the most crucial components of your...

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Marketing Foundations: Understanding Consumer Behavior

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product...

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Marketing Foundations: Customer Decision Journey

The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has...

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Marketing Foundations: The Marketing Funnel (You were viewing this course)

Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such...

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Ideation for Marketers

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques...

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Marketing Foundations: Integrated Marketing Strategies

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can...

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Project Management Simplified

Almost everything you do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some simple project-management...

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Learning to Write Marketing Copy

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your...

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Marketing Foundations: Growth Hacking

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what...

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Writing a Marketing Plan

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to...

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LinkedIn Learning

From LinkedIn Learning
Hours 18
Instructors Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Dina Shapiro, Mark Burgess, Chris Croft, Ian Lurie
Language English
Subjects Business
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Assistant Sales and Customers Service Agent Manager $54k

Customer Service Representative for European customers $64k

Marketing Program Specialist - Customers $68k

Sales and Customers Service Agent Manager $77k

Senior International Sales Operations Analyst - Global Customers $95k

Account Executive, Commerical Customers Consultant $102k

Account Executive, Commerical Customers $104k

Account Executive, Commerical Customers Manager $104k

Senior Marketing Manager, At Risk Customers $121k

National Account Executive, Commerical Customers Manager $140k

Program Manager, Customers with Disabilities $142k

People Potential Partner - Eastern US $175k