A 5-course Specialization from Coursera

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Marketing Strategy

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Develop Your Marketing Strategy

About this Specialization

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

Coursera

&

IE Business School

From IE Business School via Coursera
Hours 93
Instructors Maria Teresa Aranzabal, Fernando Cortiñas, Ignacio Gafo, Ramon Diaz-Bernardo, Shameek Sinha
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Sure-Tech Laboratory - Lab Technician $47k

Marketing Specialist, Product Marketing $73k

National Service Operations & Marketing Manager, Product Service Div. Manager $78k

Product Marketing Manager (Marketing) $79k

Product and Service Marketing Specialist $88k

Product Service $89k

Service Product Marketing Manager $97k

Technology Product & Service Marketing $99k

Product Marketing Self-Service Manager $109k

Marketing Manager - Product Marketing $118k

Product Marketing Self-Service $124k

Marketing Manager, Product Marketing $145k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Aug
10

Market Research and Consumer Behavior

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two...

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Aug
3

Positioning: What you need for a successful Marketing Strategy

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a...

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Aug
3

Marketing Mix Fundamentals

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed...

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Aug
24

The Marketing Plan (You were viewing this course)

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. ...

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Aug
10

Marketing Strategy Capstone Project

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different...

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For $79
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Coursera

&

IE Business School

From IE Business School via Coursera
Hours 93
Instructors Maria Teresa Aranzabal, Fernando Cortiñas, Ignacio Gafo, Ramon Diaz-Bernardo, Shameek Sinha
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Sure-Tech Laboratory - Lab Technician $47k

Marketing Specialist, Product Marketing $73k

National Service Operations & Marketing Manager, Product Service Div. Manager $78k

Product Marketing Manager (Marketing) $79k

Product and Service Marketing Specialist $88k

Product Service $89k

Service Product Marketing Manager $97k

Technology Product & Service Marketing $99k

Product Marketing Self-Service Manager $109k

Marketing Manager - Product Marketing $118k

Product Marketing Self-Service $124k

Marketing Manager, Product Marketing $145k

Similar Courses

Sorted by relevance