About this Specialization
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
| From | IE Business School via Coursera |
|---|---|
| Hours | 93 |
| Instructors | Maria Teresa Aranzabal, Fernando Cortiñas, Ignacio Gafo, Ramon Diaz-Bernardo, Shameek Sinha |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Sure-Tech Laboratory - Lab Technician $47k
Marketing Specialist, Product Marketing $73k
National Service Operations & Marketing Manager, Product Service Div. Manager $78k
Product Marketing Manager (Marketing) $79k
Product and Service Marketing Specialist $88k
Product Service $89k
Service Product Marketing Manager $97k
Technology Product & Service Marketing $99k
Product Marketing Self-Service Manager $109k
Marketing Manager - Product Marketing $118k
Product Marketing Self-Service $124k
Marketing Manager, Product Marketing $145k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
Market Research and Consumer Behavior Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two... Coursera | IE Business School |
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Jul |
Positioning: What you need for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a... Coursera | IE Business School |
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Jul |
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed... Coursera | IE Business School |
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Jun |
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. ... Coursera | IE Business School |
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Jun |
Marketing Strategy Capstone Project (You were viewing this course) The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different... Coursera | IE Business School |
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| From | IE Business School via Coursera |
|---|---|
| Hours | 93 |
| Instructors | Maria Teresa Aranzabal, Fernando Cortiñas, Ignacio Gafo, Ramon Diaz-Bernardo, Shameek Sinha |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Sure-Tech Laboratory - Lab Technician $47k
Marketing Specialist, Product Marketing $73k
National Service Operations & Marketing Manager, Product Service Div. Manager $78k
Product Marketing Manager (Marketing) $79k
Product and Service Marketing Specialist $88k
Product Service $89k
Service Product Marketing Manager $97k
Technology Product & Service Marketing $99k
Product Marketing Self-Service Manager $109k
Marketing Manager - Product Marketing $118k
Product Marketing Self-Service $124k
Marketing Manager, Product Marketing $145k
Similar Courses
Sorted by relevance
