In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy.
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In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy.
In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy.
This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
What's inside
Three courses
Strategic Product Development
Strategic Product Development
Managing the New Product Development Process
Managing the New Product Development Process
Product Innovation Management
Product Innovation Management
Learning objectives
- Gain a foundational understanding of innovation, product design, and development principles.
- Explore the importance of product strategy and learn practical tools for idea generation and project execution.
- Explore corporate product management, team dynamics, and culture's role in innovation while enjoying the process.
- Gain a foundational understanding of innovation, product design, and development principles.
- Explore the importance of product strategy and learn practical tools for idea generation and project execution.
- Explore corporate product management, team dynamics, and culture's role in innovation while enjoying the process.
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