We may earn an affiliate commission when you visit our partners.
Athanasia Lampraki, Evangelia Katsikea, and Tana Licsandru

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.

By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:

Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics

Email Marketing.

Enroll now

Share

Help others find Specialization from Coursera by sharing it with your friends and followers:

What's inside

Three courses

Foundations of Digital Consumer Search and Marketing

(20 hours)
This course introduces the fundamentals of digital marketing and its impact on the marketing landscape.

Reshaping Consumer Search

(16 hours)
In this course, you will focus on reshaping digital consumer search. You will gain an understanding of digital marketing strategy planning and development. By the end, you will have developed your understanding of key topics such as the importance of a digital marketing strategy, the effects of digital disruptors, SWOT analysis in digital marketing, segmentation, targeting and positioning as well as the role of the marketing mix in digital marketing strategy.

Sensing Consumer Insights

In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end, you will have developed your understanding of key topics such as owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle, and Return on Investment (ROI).

Learning objectives

  • Search engine optimization (seo)
  • Content marketing, social media marketing
  • Mobile marketing, pay per click (ppc)

Save this collection

Save Digital Consumer Search and Marketing to your list so you can find it easily later:
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser