A 6-course Specialization from Coursera

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Foundations of Marketing Analytics

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Inform Decision Making with Marketing Analytics

About this Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Coursera

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Emory University

From Emory University via Coursera
Hours 128
Instructor David Schweidel
Language English
Subjects Business Data Science

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Online Adjunct Instructor, College of Business $51k

Business Development / Escrow Officer $71k

Revenue Cycle Business Partner Consultant $71k

Digitalization Business Developer - Factory Automation Chicago area $74k

Business Operations - Materials $75k

Business Analyst/Underwriter $76k

Senior Administrator, Business $86k

Global Business Analyst Consultant $96k

New Business Development & Technology $103k

Associate Senior Business Compensation Advisor $118k

Big Data Analytics Platform Architect and Business Intelligence Leader $143k

Senior Business Support Analyst Manager $176k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jun
22

Meaningful Marketing Insights

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects....

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May
11

Managing Uncertainty in Marketing Analytics

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with...

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Jun
15

Forecasting Models for Marketing Decisions

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what...

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Jun
15

Survey analysis to Gain Marketing Insights

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current...

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Jun
15

Introduction to Social Media Analytics

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media...

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Jul
13

Marketing Analytics Capstone Project

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you...

Coursera | Emory University

Take just this course
For $79
Save

Coursera

&

Emory University

From Emory University via Coursera
Hours 128
Instructor David Schweidel
Language English
Subjects Business Data Science

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Online Adjunct Instructor, College of Business $51k

Business Development / Escrow Officer $71k

Revenue Cycle Business Partner Consultant $71k

Digitalization Business Developer - Factory Automation Chicago area $74k

Business Operations - Materials $75k

Business Analyst/Underwriter $76k

Senior Administrator, Business $86k

Global Business Analyst Consultant $96k

New Business Development & Technology $103k

Associate Senior Business Compensation Advisor $118k

Big Data Analytics Platform Architect and Business Intelligence Leader $143k

Senior Business Support Analyst Manager $176k

Similar Courses

Sorted by relevance