About this Specialization
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
| From | Emory University via Coursera |
|---|---|
| Hours | 128 |
| Instructor | David Schweidel |
| Language | English |
| Subjects | Business Data Science |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Courses in this Specialization
Listed in the order in which they should be taken
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Jul |
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects.... Coursera | Emory University |
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Jul |
Managing Uncertainty in Marketing Analytics (You were viewing this course) Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with... Coursera | Emory University |
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Jun |
Forecasting Models for Marketing Decisions How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what... Coursera | Emory University |
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Jun |
Survey analysis to Gain Marketing Insights How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current... Coursera | Emory University |
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Jun |
Introduction to Social Media Analytics Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media... Coursera | Emory University |
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Jul |
Marketing Analytics Capstone Project This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you... Coursera | Emory University |
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| From | Emory University via Coursera |
|---|---|
| Hours | 128 |
| Instructor | David Schweidel |
| Language | English |
| Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Similar Courses
Sorted by relevance
