About this Learning Path
Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.
In this learning path,
- Discover important concepts in modern online marketing.
- Identify the most appropriate platform for your strategy.
- Craft and execute an advertising plan.
| From | LinkedIn Learning |
|---|---|
| Hours | 20 |
| Instructors | Brian Honigman, David Booth, Drew Boyd, Megan Adams, Anson Alexander, Martin Waxman, Brad Batesole, Mark Burgess |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Courses in this Learning Path
Listed in the order in which they should be taken
| Starts | Course Information | |
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Marketing Foundations: Social Media Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social... LinkedIn Learning |
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Social Media Marketing Foundations Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to... LinkedIn Learning |
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Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine... LinkedIn Learning |
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Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the... LinkedIn Learning |
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Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of... LinkedIn Learning |
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Twitter Marketing: Advertising Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic,... LinkedIn Learning |
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Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a... LinkedIn Learning |
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On Demand |
It's already home to a sought-after and active target audience. But with the introduction of promoted pins, Pinterest is becoming a digital advertising platform to reckon with.... LinkedIn Learning |
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On Demand |
In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target... LinkedIn Learning |
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On Demand |
Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun... LinkedIn Learning |
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On Demand |
How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques... LinkedIn Learning |
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On Demand |
How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say... LinkedIn Learning |
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Marketing Foundations: Integrated Marketing Strategies The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 20 |
| Instructors | Brian Honigman, David Booth, Drew Boyd, Megan Adams, Anson Alexander, Martin Waxman, Brad Batesole, Mark Burgess |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Similar Courses
Sorted by relevance
