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Digital Product Management

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.

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What's inside

Five courses

Digital Product Management: Modern Fundamentals

(0 hours)

Not so long ago, being a product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. But companies that manage product that way are dying. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever.

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Agile Meets Design Thinking

(0 hours)

Despite good intentions, hard work, and solid ideas, many teams create products that no one wants, uses, or buys. This doesn't have to be the case. Agile and design thinking offer an effective approach to product development that results in valuable solutions to meaningful problems. This course teaches you to determine what's valuable to a user early in the process by focusing your team on testable narratives about the user and creating a strong shared perspective.

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Hypothesis-Driven Development

(0 hours)

To deliver agile outcomes, you must create focus around what matters to your user and constantly test your ideas. This course teaches you how to identify the right questions, pair them with the right methods, and do just enough testing to minimize waste and maximize outcomes.

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Product Analytics and AI

(0 hours)

Few capabilities focus agile like a strong analytics program. It determines where a team should focus from one agile iteration to the next. Successful analytics are rarely hard to understand and are often startling in their clarity.

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Managing an Agile Team

(0 hours)

While agile has become the standard for managing digital innovation teams, many wonder if they're doing it 'right'. This course focuses on helping you better charter your team's focus, definition of success, and practice of agile.

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Learning objectives

Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers

Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program

Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers
Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program

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Time

46 hours

Level

Introductory

Via

Coursera

Institution

University of Virginia

Instructor

Alex Cowan

Level

Introductory

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