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Hotel Management: Distribution, Revenue and Demand Management

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Build a Hospitality Business

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

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From ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera
Hours 76
Instructors Peter O'Connor, Oktay Urcan, David Turnbull, Alex Slors, Brendan May, Lennert De Jong, Martin Soler, Nicolas Graf, Augustin Cacot, Nathaniel Green
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Hospitality Clerk $28k

Hospitality/Sales $46k

Hospitality Ambassador $47k

Broker - Hospitality $47k

Catering/Hospitality $47k

Beverage and Hospitality $53k

Hospitality 2 $61k

Hospitality Engineer $62k

Hospitality Guru $63k

Hospitality 3 $66k

Hospitality Accountant $66k

Principal Hospitality $153k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Mar
15

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you...

Coursera | ESSEC Business School

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Mar
15

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the...

Coursera | ESSEC Business School

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Mar
15

Demand management: Breaking down today’s commercial silos

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and...

Coursera | ESSEC Business School

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May
17

Hôtel “De l'étoile” - a hotel in crisis? (You were viewing this course)

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a...

Coursera | ESSEC Business School, University of Illinois at Urbana-Champaign

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Coursera

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ESSEC Business School, University of Illinois at Urbana-Champaign

From ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera
Hours 76
Instructors Peter O'Connor, Oktay Urcan, David Turnbull, Alex Slors, Brendan May, Lennert De Jong, Martin Soler, Nicolas Graf, Augustin Cacot, Nathaniel Green
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Hospitality Clerk $28k

Hospitality/Sales $46k

Hospitality Ambassador $47k

Broker - Hospitality $47k

Catering/Hospitality $47k

Beverage and Hospitality $53k

Hospitality 2 $61k

Hospitality Engineer $62k

Hospitality Guru $63k

Hospitality 3 $66k

Hospitality Accountant $66k

Principal Hospitality $153k

Similar Courses

Sorted by relevance