About this Learning Path
Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
- Master essential content marketing principles.
- Discover storytelling best practices.
- Learn the most effective content planning strategies.
| From | LinkedIn Learning |
|---|---|
| Hours | 23 |
| Instructors | Brad Batesole, Dayna Rothman, Morten Rand-Hendriksen, Matt Bailey, C.C. Chapman, Ian Lurie, David Booth, Brian Honigman |
| Language | English |
| Subjects | Business Data Science Art & Design Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Effective Behavior and Instructional Support Services (EBISS) Coordinator $34k
Effective Teacher Instructor/Computer Instructor $40k
Platform Content Coordinator $46k
Website and Content Developer $62k
Website Content Editor $65k
Analyst, Web Content $68k
Copywriter, Content Producer $73k
Junior Content Developer $75k
Content Contributor Manager $79k
Creative Content and Product $84k
Effective Parenting & Dental Managed Care Program Planner $100k
PMO Content $112k
Courses in this Learning Path
Listed in the order in which they should be taken
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Online Marketing Foundations (You were viewing this course) Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this... LinkedIn Learning |
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Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and... LinkedIn Learning |
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UX Foundations: Content Strategy What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global... LinkedIn Learning |
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Building an Integrated Online Marketing Plan Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What... LinkedIn Learning |
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Content Marketing: Staying Relevant Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They... LinkedIn Learning |
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Business Storytelling with C.C. Chapman Storytelling isn't just for fiction; it's vital to your business, too. Storytelling can help you communicate with customers and clients, market your ideas, and solve problems.... LinkedIn Learning |
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Social Media Marketing: Facebook and Twitter This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and... LinkedIn Learning |
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Learning to Write Marketing Copy Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your... LinkedIn Learning |
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Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine... LinkedIn Learning |
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Contents:Introduction1. Defining Blogging for Business2. Designing and Developing Your Blog3. Creating Your Blog Content4. Promoting and Measuring Your BlogConclusion LinkedIn Learning |
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Content Marketing: Newsletters Long live email. While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their... LinkedIn Learning |
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Google Analytics Essential Training (2017) Whether you're managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is... LinkedIn Learning |
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Creating an Editorial Calendar Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 23 |
| Instructors | Brad Batesole, Dayna Rothman, Morten Rand-Hendriksen, Matt Bailey, C.C. Chapman, Ian Lurie, David Booth, Brian Honigman |
| Language | English |
| Subjects | Business Data Science Art & Design Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Effective Behavior and Instructional Support Services (EBISS) Coordinator $34k
Effective Teacher Instructor/Computer Instructor $40k
Platform Content Coordinator $46k
Website and Content Developer $62k
Website Content Editor $65k
Analyst, Web Content $68k
Copywriter, Content Producer $73k
Junior Content Developer $75k
Content Contributor Manager $79k
Creative Content and Product $84k
Effective Parenting & Dental Managed Care Program Planner $100k
PMO Content $112k
Similar Courses
Sorted by relevance
