A 13-course Learning Path from LinkedIn Learning

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Become a Content Strategist

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About this Learning Path

Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.

  • Master essential content marketing principles.
  • Discover storytelling best practices.
  • Learn the most effective content planning strategies.

LinkedIn Learning

From LinkedIn Learning
Hours 23
Instructors Brad Batesole, Dayna Rothman, Morten Rand-Hendriksen, Matt Bailey, C.C. Chapman, Ian Lurie, David Booth, Brian Honigman
Language English
Subjects Business Data Science Art & Design
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Content Marketing Designer $43k

Junior Content Marketing $47k

Content, Community & Marketing $61k

Manager Content Marketing $64k

Marketing and Content Specialist $71k

Marketing Content Analyst $74k

Manager, Marketing Content $83k

Marketing Manager, Content $98k

Marketing Content Editor $100k

Courses in this Learning Path

Listed in the order in which they should be taken

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Online Marketing Foundations (You were viewing this course)

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this...

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Content Marketing Foundations

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and...

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UX Foundations: Content Strategy

What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global...

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Building an Integrated Online Marketing Plan

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What...

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Content Marketing: Staying Relevant

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They...

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Business Storytelling with C.C. Chapman

Storytelling isn't just for fiction; it's vital to your business, too. Storytelling can help you communicate with customers and clients, market your ideas, and solve problems....

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Social Media Marketing: Facebook and Twitter

This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and...

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Learning to Write Marketing Copy

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your...

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SEO Foundations (2014)

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine...

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Content Marketing: Blogs

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Content Marketing: Newsletters

Long live email. While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their...

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Google Analytics Essential Training (2017)

Whether you're managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is...

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Creating an Editorial Calendar

Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize...

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LinkedIn Learning

From LinkedIn Learning
Hours 23
Instructors Brad Batesole, Dayna Rothman, Morten Rand-Hendriksen, Matt Bailey, C.C. Chapman, Ian Lurie, David Booth, Brian Honigman
Language English
Subjects Business Data Science Art & Design
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Content Marketing Designer $43k

Junior Content Marketing $47k

Content, Community & Marketing $61k

Manager Content Marketing $64k

Marketing and Content Specialist $71k

Marketing Content Analyst $74k

Manager, Marketing Content $83k

Marketing Manager, Content $98k

Marketing Content Editor $100k