A 5-course Specialization from Coursera

Save For Later

Content Strategy for Professionals

Save For Later

Create and implement engaging content.

About this Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

Read More

Coursera

&

Northwestern University

From Northwestern University via Coursera
Hours 47
Instructors Candy Lee, John Lavine, Randy Hlavac
Language English
Subjects Business

Similar Courses

Sorted by relevance

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Media Specialist 3 4 $19k

Instructor of Digital Media $43k

Media Broker $45k

Media and Editorial Specialist $45k

Media Writer $54k

Media Advisor $57k

Media and Communications $57k

Marketing and Media Strategist $59k

Media/Entertainment $59k

Integrated Media Producer $68k

Corporate Media Producer $75k

Senior Writing Across the Curriculum Program Administrator Contractor $121k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jul
20

Content Strategy for Professionals: Engaging Audiences

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic...

Coursera | Northwestern University

Take just this course
For $59
Save

Jun
22

Content Strategy for Professionals: Managing Content

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your...

Coursera | Northwestern University

Take just this course
For $59
Save

Jul
20

Content Strategy for Professionals: Expanding Your Content’s Reach

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

Coursera | Northwestern University

Take just this course
For $59
Save

Jul
20

Content Strategy for Professionals: Ensuring Your Content's Impact

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with...

Coursera | Northwestern University

Take just this course
For $59
Save

Aug
10

Content Strategy for Professionals: Capstone Project

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you...

Coursera | Northwestern University

Take just this course
For $59
Save

Coursera

&

Northwestern University

From Northwestern University via Coursera
Hours 47
Instructors Candy Lee, John Lavine, Randy Hlavac
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Media Specialist 3 4 $19k

Instructor of Digital Media $43k

Media Broker $45k

Media and Editorial Specialist $45k

Media Writer $54k

Media Advisor $57k

Media and Communications $57k

Marketing and Media Strategist $59k

Media/Entertainment $59k

Integrated Media Producer $68k

Corporate Media Producer $75k

Senior Writing Across the Curriculum Program Administrator Contractor $121k

Similar Courses

Sorted by relevance