We may earn an affiliate commission when you visit our partners.
Course image
John P. Kellogg, Panos Panay, Leah Waldo, E. Michael Harrington, Dr. E. Michael Harrington, and John P. Kellogg, Esq.

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.

Enroll now

Share

Help others find Specialization from Coursera by sharing it with your friends and followers:

What's inside

Four courses

Music Business Foundations

(0 hours)
This course provides the latest instruction on navigating the resurgence of the music business. Three things are clear: music consumption is expanding, production costs are decreasing, and the number of artists seeking exposure has increased dramatically. Whether you're a creator, consumer, or facilitator, you'll want to understand the history, underpinnings, and basics of the music business.

Building Your Career in Music: Developing A Brand and Funding Your Music

(0 hours)
This course provides practical tips and strategies for launching a career as a musical artist. It covers developing an identity, leading a band, and planning and recording an independent record with crowdfunding. The curriculum is based on the experience of Leah Waldo, an emerging country artist, and features interviews with industry professionals.

Copyright Law in the Music Business

(0 hours)
In this course, you will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work.

Creativity And Entrepreneurship

(0 hours)
Creativity & Entrepreneurship helps you tap into your creativity and leverage it for career development or business innovation.

Learning objectives

  • How to navigate the music business as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign
  • Discuss how the music business functions, including the various roles within the business, contract agreements, and how artists make money
  • Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator
  • Leverage skills used in musicianship to become a more effective entrepreneur

Save this collection

Save Music Business to your list so you can find it easily later:
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser