About this Professional Certificate
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using data and the art of creating strong connect with customers have become crucial in these challenging times.
With a core focus on marketing research and brand management, this tailored program is designed for working professionals to navigate their marketing plans. The three featured courses not only introduce the fundamental concepts of marketing but also offer the methodologies to design, implement, and interpret the quantitative market research projects. At it’s core, modules on brand management help learners strike a balance between strategy and emotion.
This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your marketing careers.
What you'll learn
- Understand marketing concepts in detail.
- Appreciate the strategic and tactical aspects of marketing.
- Comprehend marketing research techniques.
- Discuss ethical issues in marketing research.
- Explain core concepts of branding.
- Craft an integrated brand campaign.
| From | IIMBx, Indian Institute of Management Bangalore via edX |
|---|---|
| Hours | 65 |
| Instructors | Prithwiraj Mukherjee, Ashis Mishra, Preeti Krishnan Lyndem |
| Language | English |
| Subjects | Business Data Science Social Sciences Humanities |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Specialist, Marketing Research $66k
Marketing Research & Development $67k
Marketing Research Administrator $72k
Senior Marketing, Marketing Research $72k
Marketing & Research Analyst $72k
Research and Marketing $77k
Marketing Research and Analytics $81k
Marketing Research and Analytics $81k
Assistant Marketing and Research $90k
Marketing Manager, Research $98k
Manager, Research & Marketing $113k
Manager of Marketing Research $128k
Courses in this Professional Certificate
Listed in the order in which they should be taken
| Starts | Course Information | |
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On Demand |
Quantitative Marketing Research Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research... edX | IIMBx, Indian Institute of Management Bangalore |
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On Demand |
This business and management course will bridge the gap between information and real world experience. Marketing is one of the most misunderstood disciplines in management today.... edX | Indian Institute of Management Bangalore |
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On Demand |
Brand Management (You were viewing this course) Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as... edX | IIMBx, Indian Institute of Management Bangalore |
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| From | IIMBx, Indian Institute of Management Bangalore via edX |
|---|---|
| Hours | 65 |
| Instructors | Prithwiraj Mukherjee, Ashis Mishra, Preeti Krishnan Lyndem |
| Language | English |
| Subjects | Business Data Science Social Sciences Humanities |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Specialist, Marketing Research $66k
Marketing Research & Development $67k
Marketing Research Administrator $72k
Senior Marketing, Marketing Research $72k
Marketing & Research Analyst $72k
Research and Marketing $77k
Marketing Research and Analytics $81k
Marketing Research and Analytics $81k
Assistant Marketing and Research $90k
Marketing Manager, Research $98k
Manager, Research & Marketing $113k
Manager of Marketing Research $128k
Similar Courses
Sorted by relevance
