B2B Marketing Foundations
Pricing Strategies
Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.
Contents:
- Introduction
- 1. Understanding B2B Pricing
- 2. Understanding Pricing Principles
- 3. Understanding the B2B Pricing Process
- 4. Understanding B2B Pricing Techniques
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 45m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Drew Boyd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing B2B Marketing Pricing Strategy Brand Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Associate B2B sales $34k
B2B Wireless Sales $40k
B2B Territory Rep - Orlando, FL $41k
B2B Industrial Sales $42k
B2B Specialist $44k
B2B Sales Specialist $45k
Business Solutions Representative (B2B Sales) $46k
B2B Wireless Sales Representative Consultant $55k
Corporate Account Executive B2B $71k
B2B Outside Sales Rep.-Business Solution Sales Specialist $103k
Senior Manager, B2B Product Management $108k
National B2B Outside and Inside Sales Manager $120k
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| Rating | Not enough ratings |
|---|---|
| Length | 45m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Drew Boyd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing B2B Marketing Pricing Strategy Brand Management |
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