Цифровой маркетинг для электронной коммерции from Coursera

Что мы понимаем под digital-средой? Какие методы продвижения актуальны и эффективны сегодня в Интернете? Как пользователи реагируют на месседжи компаний? Все эти вопросы ставит перед нами стремительно развивающийся мир, где ведущую роль играют цифровые технологии, ставшие основой для развития компаний, экономики и всего современного общества. И успешная компания должна уметь маневрировать в нарастающем потоке информации, умело используя новые появляющиеся маркетинговые инструменты. В нашем курсе мы рассмотрим все актуальные на 2021 год подходы в цифровом маркетинге, узнаем устройство поисковых систем и методы оптимизации контента, рассмотрим работающие кейсы контекстной и таргетированной рекламы, роль SMM и применение алгоритмов, и в завершении познакомимся с практиками веб-аналитики, сквозной аналитики и метрик эффективности. Упор в программе сделан на рынок e-commerce, поэтому советую обратить внимание на этот курс всех владельцев интернет-магазинов и маркетологов, работающих в этой отрасли. Курс имеет большую практическую направленность и подойдет для всех, кто хочет получить знания о комплексе существующих цифровых каналов, а также научиться применять их на деле.

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Develops skills and knowledge that are relevant to careers in digital marketing, e-commerce, and online business

Taught by experienced professionals in digital marketing

Includes practical exercises and case studies

Covers a wide range of digital marketing topics, including SEO, SEM, social media marketing, and email marketing

Provides opportunities to network with other digital marketing professionals

Requires students to have a basic understanding of digital marketing concepts

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Learners who complete Цифровой маркетинг для электронной коммерции will develop knowledge and skills that may be useful to these careers:

E-commerce Marketing Manager

E-commerce Marketing Managers are responsible for developing and executing marketing strategies for e-commerce businesses. They work with marketing teams to identify target markets, develop marketing campaigns, and track the results of marketing campaigns. The Digital Marketing for E-commerce course can help prepare you for a career as an E-commerce Marketing Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital marketing tools and techniques to create and execute successful marketing campaigns for e-commerce businesses.

See salaries and explore the career path for E-commerce Marketing Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They work with marketing teams to develop and implement marketing strategies, and they track the results of marketing campaigns to ensure that they are meeting their goals. The Digital Marketing for E-commerce course can help you prepare for a career as a Digital Marketing Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital marketing tools and techniques to create and execute successful marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for planning and executing content marketing campaigns. They work with marketing teams to develop and implement content strategies, and they create and manage content that is designed to attract and engage target audiences. The Digital Marketing for E-commerce course can help prepare you for a career as a Content Marketing Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use content marketing tools and techniques to create and execute successful content marketing campaigns.

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Marketing Automation Specialist

Marketing Automation Specialists are responsible for planning and executing marketing automation campaigns. They work with marketing teams to identify opportunities for automation, and they develop and implement marketing automation strategies. The Digital Marketing for E-commerce course can help prepare you for a career as a Marketing Automation Specialist by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use marketing automation tools and techniques to create and execute successful marketing automation campaigns.

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Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialists are responsible for optimizing websites to improve their ranking in search engine results pages (SERPs). They work with website owners and developers to identify and fix technical issues that can affect SEO, and they create and implement content strategies that are designed to attract organic traffic to websites. The Digital Marketing for E-commerce course can help prepare you for a career as an SEO Specialist by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use SEO tools and techniques to optimize websites for search engines.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Email Marketing Manager

Email Marketing Managers are responsible for planning and executing email marketing campaigns. They work with marketing teams to develop and implement email marketing strategies, and they create and manage email content that is designed to engage target audiences. The Digital Marketing for E-commerce course can help prepare you for a career as an Email Marketing Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use email marketing tools and techniques to create and execute successful email marketing campaigns.

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Digital Advertising Specialist

Digital Advertising Specialists are responsible for planning and executing digital advertising campaigns. They work with marketing teams to identify target audiences, develop advertising strategies, and place ads on digital platforms. The Digital Marketing for E-commerce course can help prepare you for a career as a Digital Advertising Specialist by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital advertising tools and techniques to create and execute successful digital advertising campaigns.

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Social Media Marketing Manager

Social Media Marketing Managers are responsible for planning and executing social media marketing campaigns. They work with marketing teams to develop and implement social media strategies, and they create and manage content that is designed to engage target audiences on social media platforms. The Digital Marketing for E-commerce course can help prepare you for a career as a Social Media Marketing Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use social media marketing tools and techniques to create and execute successful social media marketing campaigns.

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E-commerce Product Manager

E-commerce Product Managers are responsible for managing the development and marketing of e-commerce products. They work with product teams to develop product strategies, and they work with marketing teams to develop and execute marketing campaigns for e-commerce products. The Digital Marketing for E-commerce course can help prepare you for a career as an E-commerce Product Manager by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital marketing tools and techniques to create and execute successful marketing campaigns for e-commerce products.

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E-commerce Marketing Consultant

E-commerce Marketing Consultants provide consulting services to e-commerce businesses. They work with e-commerce businesses to develop and implement marketing strategies, and they help e-commerce businesses to improve the performance of their marketing campaigns. The Digital Marketing for E-commerce course can help prepare you for a career as an E-commerce Marketing Consultant by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital marketing tools and techniques to create and execute successful marketing campaigns for e-commerce businesses.

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Chief Marketing Officer

Chief Marketing Officers (CMOs) oversee the marketing and advertising activities of their organizations. They develop and execute marketing strategies, manage marketing budgets, and lead teams of marketing professionals. The Digital Marketing for E-commerce course can help prepare you for a career as a CMO by providing you with a comprehensive understanding of digital marketing channels and techniques. The course will teach you how to use search engine optimization (SEO), content marketing, social media marketing, and email marketing to reach your target audience and achieve your marketing goals.

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Web Analyst

Web Analysts are responsible for collecting, analyzing, and interpreting data about website traffic. They work with marketing teams to identify trends and patterns in website traffic, and they use this information to improve the effectiveness of marketing campaigns. The Digital Marketing for E-commerce course can help prepare you for a career as a Web Analyst by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use web analytics tools and techniques to collect, analyze, and interpret data about website traffic.

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E-commerce Business Analyst

E-commerce Business Analysts are responsible for analyzing the performance of e-commerce businesses. They work with business teams to identify opportunities for improvement, and they develop and implement strategies to improve the performance of e-commerce businesses. The Digital Marketing for E-commerce course can help prepare you for a career as an E-commerce Business Analyst by providing you with the skills and knowledge you need to succeed in this role. The course will teach you how to use digital marketing tools and techniques to analyze the performance of e-commerce businesses.

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Data Scientist

Data Scientists are responsible for collecting, analyzing, and interpreting data. They work with businesses to identify trends and patterns in data, and they use this information to develop and implement data-driven solutions to business problems. The Digital Marketing for E-commerce course may be useful for preparing for a career as a Data Scientist, as it will provide you with a foundation in data analysis and interpretation techniques.

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Business Intelligence Analyst

Business Intelligence Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. They work with businesses to identify trends and patterns in data, and they use this information to develop and implement data-driven solutions to business problems. The Digital Marketing for E-commerce course may be useful for preparing for a career as a Business Intelligence Analyst, as it will provide you with a foundation in data analysis and interpretation techniques.

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