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Neil Blumenthal on Branding

Think about your favorite brand. What's their story? What do they do? What do they stand for? In six short years, Warby Parker has defined itself as one of the most successful new American brands. Here, LinkedIn Influencer Neil Blumenthal shares his perspective on branding, and building companies and products in a brand-centric manner. He explains how he and cofounder and co-CEO, Dave Gilboa, run a company whose story and values play into everything from design and marketing to managing customer relationships and hiring talent.

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Length 10m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Neil Blumenthal
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Business Marketing B2C Marketing Enterprise Marketing Online Marketing Ecommerce Branding Content Marketing B2B Marketing Customer Experience Brand Design

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Rating Not enough ratings
Length 10m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Neil Blumenthal
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Business Marketing B2C Marketing Enterprise Marketing Online Marketing Ecommerce Branding Content Marketing B2B Marketing Customer Experience Brand Design

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