Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.
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Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.
Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.
This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.
What's inside
Learning objectives
- Understand how to utilize ai to facilitate competitive analysis and craft effective marketing strategies.
- Examine the application of ai techniques such as customer segmentation, sentiment analysis, and predictive analytics in understanding customer behaviors, preferences, and sentiments
- Gain practical skills in implementing ai-driven marketing automation tools and platforms across various stages of the consumer journey.
- Craft compelling social media posts using ai.
- Optimize content, hashtags, and engagement strategies.
- Learn text-to-conversion strategies.
- Optimize landing pages, create persuasive copy, and boost conversion rates.
- Understand how to utilize ai to facilitate competitive analysis and craft effective marketing strategies.
- Examine the application of ai techniques such as customer segmentation, sentiment analysis, and predictive analytics in understanding customer behaviors, preferences, and sentiments
- Gain practical skills in implementing ai-driven marketing automation tools and platforms across various stages of the consumer journey.
- Craft compelling social media posts using ai.
- Optimize content, hashtags, and engagement strategies.
- Learn text-to-conversion strategies.
- Optimize landing pages, create persuasive copy, and boost conversion rates.
Syllabus
Module 1: Strategy, Insights and Application
Leveraging AI for Marketing Strategy Development
AI in Customer Insights and Segmentation
Marketing and Campaign Automation Along the Consumer Journey
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Syllabus
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Activities
Revisit Marketing Fundamentals
Show steps
Reviewing the core principles of marketing will strengthen your foundation for understanding AI applications in marketing.
Browse courses on
Marketing Fundamentals
Show steps
-
Reread introductory marketing textbooks or articles
-
Review marketing concepts such as target audience, market segmentation, and competitive analysis
-
Summarize key marketing theories and models
Attend an AI Marketing Workshop
Show steps
Attending a workshop will provide you with practical knowledge and exposure to industry experts in the field of AI marketing.
Show steps
-
Identify relevant AI marketing workshops or conferences
-
Register and actively participate in the sessions
-
Network with other attendees and learn from their experiences
Explore AI for Digital Marketing Tools
Show steps
Experimenting with AI-powered marketing tools will provide hands-on experience and enhance your understanding of their capabilities.
Show steps
-
Identify AI-powered marketing tools for specific tasks (e.g., customer segmentation, campaign automation)
-
Follow tutorials or online courses on using these tools
-
Practice using the tools on sample datasets or hypothetical scenarios
Five other activities
Expand to see all activities and additional details
Show all eight activities
Compile a Toolkit for AI-Driven Marketing
Show steps
Creating a toolkit will centralize resources and tools for easy access and future reference.
Show steps
-
Collect resources such as articles, tutorials, and case studies on AI in marketing
-
Organize the resources into a structured framework
-
Develop a user-friendly interface for accessing the toolkit
Discuss Case Studies on AI in Marketing
Show steps
Engaging in discussions with peers will broaden your perspectives and foster critical thinking about real-world AI marketing applications.
Show steps
-
Gather case studies of successful AI-powered marketing campaigns
-
Analyze the strategies, tactics, and results of these campaigns
-
Discuss your findings and insights with peers
Develop an AI-Driven Marketing Plan
Show steps
Creating an AI-driven marketing plan will allow you to apply your knowledge and demonstrate your ability to implement AI solutions.
Show steps
-
Analyze customer data and market trends to identify opportunities for AI implementation
-
Select AI techniques and tools to address specific marketing challenges
-
Design and execute an AI-driven marketing campaign
-
Monitor and evaluate the results of the campaign and make adjustments as needed
Offer Pro-Bono AI Marketing Support
Show steps
Providing pro-bono AI marketing support will allow you to apply your skills while making a positive impact on organizations.
Show steps
-
Identify non-profit organizations or small businesses in need of marketing assistance
-
Offer your services and develop an AI-driven marketing plan
-
Implement the plan and monitor its effectiveness
Participate in AI Marketing Hackathon
Show steps
Participating in an AI marketing hackathon will challenge you to develop innovative AI-driven marketing solutions.
Show steps
-
Identify a specific marketing challenge or opportunity to address
-
Form a team and brainstorm ideas for AI-based solutions
-
Develop and implement a prototype or proof-of-concept
-
Present your solution to a panel of judges
Revisit Marketing Fundamentals
Show steps
Reviewing the core principles of marketing will strengthen your foundation for understanding AI applications in marketing.
Browse courses on
Marketing Fundamentals
Show steps
- Reread introductory marketing textbooks or articles
- Review marketing concepts such as target audience, market segmentation, and competitive analysis
- Summarize key marketing theories and models
Attend an AI Marketing Workshop
Show steps
Attending a workshop will provide you with practical knowledge and exposure to industry experts in the field of AI marketing.
Show steps
- Identify relevant AI marketing workshops or conferences
- Register and actively participate in the sessions
- Network with other attendees and learn from their experiences
Explore AI for Digital Marketing Tools
Show steps
Experimenting with AI-powered marketing tools will provide hands-on experience and enhance your understanding of their capabilities.
Show steps
- Identify AI-powered marketing tools for specific tasks (e.g., customer segmentation, campaign automation)
- Follow tutorials or online courses on using these tools
- Practice using the tools on sample datasets or hypothetical scenarios
Compile a Toolkit for AI-Driven Marketing
Show steps
Creating a toolkit will centralize resources and tools for easy access and future reference.
Show steps
- Collect resources such as articles, tutorials, and case studies on AI in marketing
- Organize the resources into a structured framework
- Develop a user-friendly interface for accessing the toolkit
Discuss Case Studies on AI in Marketing
Show steps
Engaging in discussions with peers will broaden your perspectives and foster critical thinking about real-world AI marketing applications.
Show steps
- Gather case studies of successful AI-powered marketing campaigns
- Analyze the strategies, tactics, and results of these campaigns
- Discuss your findings and insights with peers
Develop an AI-Driven Marketing Plan
Show steps
Creating an AI-driven marketing plan will allow you to apply your knowledge and demonstrate your ability to implement AI solutions.
Show steps
- Analyze customer data and market trends to identify opportunities for AI implementation
- Select AI techniques and tools to address specific marketing challenges
- Design and execute an AI-driven marketing campaign
- Monitor and evaluate the results of the campaign and make adjustments as needed
Offer Pro-Bono AI Marketing Support
Show steps
Providing pro-bono AI marketing support will allow you to apply your skills while making a positive impact on organizations.
Show steps
- Identify non-profit organizations or small businesses in need of marketing assistance
- Offer your services and develop an AI-driven marketing plan
- Implement the plan and monitor its effectiveness
Participate in AI Marketing Hackathon
Show steps
Participating in an AI marketing hackathon will challenge you to develop innovative AI-driven marketing solutions.
Show steps
- Identify a specific marketing challenge or opportunity to address
- Form a team and brainstorm ideas for AI-based solutions
- Develop and implement a prototype or proof-of-concept
- Present your solution to a panel of judges
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