SEO Strategy: Keyword Research, Audit & Link Building from Udemy

Everything you need to know to rank any website is inside this course. Follow along and begin ranking your own website as you go through this course. If you get stuck or you're not sure what to do, just ask. You'll receive support as you go.

Let's dive into the 3 main areas of SEO you need to know to rank a website:

Profitable keyword research
Custom SEO (optimizing your website to outperform your competitors)
Link building

"Not only a complete guide on Keyword Research but it goes beyond it and overlaps into the SEO zone with the intent of Keywords and key phrases identification. This course will give you a TO DO list before you start your SEO Campaign and make your SEO or CPC/PPC or even any other kind of keywords targeted marketing campaigns more profitable, more targeted and precise." - Smart Baba

Getting on the 1st page of Google doesn't have to be so complicated.

The truth is, when you start any SEO campaign with profitable keyword research, you will move forward knowing you can rank for specific keywords rather than just hoping you can. That's the difference profitable keyword research makes. Here we will go step-by-step through the entire keyword research process including:

How to generate hundreds of keyword ideas
How to analyze which keywords will bring you the highest converting traffic
Which keywords you should target
Which keywords will make you the most money
Free and premium tools you can use to get the job done quickly
How to know which competitors you can beat

This is the complete blueprint for profitable keyword research.

"I have always know that SEO was a weakness of mine. I knew just enough to get myself in trouble, but after taking this course I now have a complete understanding of SEO. I has answered so many questions and given me some great tools to use. I can now provide my customers with a much better product after taking this course." - Kenneth Dold

We dive deep into the exact steps you need to take to develop a unique SEO strategy for your specific website. Applying generalized SEO tactics isn't enough to get you ranked and keep your website on the first page of Google.

To successfully rank your website on the first page of Google, you need to know:

exactly how search engines view your website
what search engines want you to do to make your website better
what SEO techniques your competitors are using
what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.

"This is a brilliant practical in depth Seo course,which covers the how to A-Z steps necessary to boost a website rankings by using an effective customising strategy." - Shaun

Learn exactly what it takes to create and implement a successful link building campaign to boost your search engine rankings.

The techniques taught in this course focus on long term results, not "quick wins" or "black hat methods." By using these techniques you will be able to avoid Google penalties, keep your rankings despite search engine algorithm changes and stay ahead of the competition.

Inside we'll also answer top back linking questions including:

When should you start the back linking process?
How many back links do you need?
How quickly should you build back links?
How many back linking methods should I use?
How long does it take to see results?

Can you imagine how great it's going to feel to know that you WILL outrank and outperform your competition before you ever get started with SEO?

Enroll now and I'll show you exactly how...

What's inside

Learning objectives

Use keyword research to better profit from seo
Know the financial value of the keyword you target
Be familiar with free and premium keyword research tools
Understand the different types of keywords to choose the most profitable ones
How to generate hundreds of keyword ideas quickly
Generate a keyword plan for your seo campaign
Know which keywords you will be able to rank for
Create and implement a full link building campaign
Find the best back links for any website
Analyze the competition to know how to outrank them
Understand the what, where, when, why and how to back linking
Develop an internal linking structure to boost rankings and improve link building efforts
Know which free (and premium) tools can be used in the link building process
Download examples of exact link building strategies to use in your own link building campaign
Understand what an seo audit is and why it is key to achieving top search engine rankings

Understand the step-by-step process for performing an seo audit to fully understand a website's ranking potential
View a website how a search engine sees it
Select the right keywords to optimize a website for
Use a variety of on-page optimization techniques to increase search engine rankings
Properly optimize website content for maximum seo results
Know a website's speed, what slows it down and how to fix it
Understand the importance of a website set-up to convert visitors
Set-up and use top reports from top search engine tools
How to get web pages indexed quickly in search engines
See how well your website is set-up to rank in search engines and track results
Determine who your online competitors are
See what competitors are doing and how to outperform their seo efforts
Determine how to outrank and outperform your competition
Show more
Show less

Use keyword research to better profit from seo
Know the financial value of the keyword you target
Be familiar with free and premium keyword research tools
Understand the different types of keywords to choose the most profitable ones
How to generate hundreds of keyword ideas quickly
Generate a keyword plan for your seo campaign
Know which keywords you will be able to rank for
Create and implement a full link building campaign
Find the best back links for any website
Analyze the competition to know how to outrank them
Understand the what, where, when, why and how to back linking
Develop an internal linking structure to boost rankings and improve link building efforts
Know which free (and premium) tools can be used in the link building process
Download examples of exact link building strategies to use in your own link building campaign
Understand what an seo audit is and why it is key to achieving top search engine rankings
Understand the step-by-step process for performing an seo audit to fully understand a website's ranking potential
View a website how a search engine sees it
Select the right keywords to optimize a website for
Use a variety of on-page optimization techniques to increase search engine rankings
Properly optimize website content for maximum seo results
Know a website's speed, what slows it down and how to fix it
Understand the importance of a website set-up to convert visitors
Set-up and use top reports from top search engine tools
How to get web pages indexed quickly in search engines
See how well your website is set-up to rank in search engines and track results
Determine who your online competitors are
See what competitors are doing and how to outperform their seo efforts
Determine how to outrank and outperform your competition
Show more
Show less

Syllabus

Why I'm Excited About This Course and Why You Should Be Too

How to Take This Course

Join Me Here to Learn More About SEO

How to SAVE Money on Lots of Digital Marketing Tools (Free Resource)

An Introduction to Profitable Keyword Research

What is Profitable Keyword Research?

What Can You Do With Your Keyword Research

The Benefits of Keyword Research Beyond Just Traffic

The 5 Step Keyword Research Process

Understanding Keywords

Section 2: What To Expect Inside This Section

Signs of a Successful Keyword Research to Look For

Understanding Search Intent

3 Types of Keywords You Need to Understand

Keyword Research Tools

Section 3: What To Expect Inside This Section

Use of Keyword Research Tools

List of Keyword Research Tools (Free and Premium Options)

How to Easily (& Quickly) Generate a Long List of Potential Keywords to Research

Section 4: What To Expect Inside This Section

Using What You Know (or Your Client) Knows to Start Your Keyword Research List

Breaking Down Keywords into Categories to Generate More Ideas

Quick Brainstorming Time Out

How to Quickly Find Highly Searched For Keywords

The Tool That Gives Related Searches & Terms to Help Expand Your Keyword List

How to Find Hundreds of Potential Keywords in Seconds

Using Google Keyword Planner for Long Tail Keyword Ideas

Google Keyword Planner & Landing Pages

Expanding on Keywords That Are Already Working For You

Keyword Ideas From Other Websites & Potential Competitors

Determining Keyword Search Volume To Find Your Traffic Driving Keywords

Section 5: What To Expect Inside This Section

How Many Keywords Should I Target At One Time?

How Many Searches Should A Good Keyword Have?

Use This Free Tool to Find General Keyword Search Volume

Another Option for Finding Keyword Search Volume

Analyzing the Ranking Data & Keyword Competition to Find The Winners

Section 6: What To Expect Inside This Section

Why Analyze Your Keyword Competition

Understanding Page Rank and Page Authority

Free Tools to Find a Webpage's Page Rank and PA & What You're Looking For Here

What Do Backlinks Have To Do With Keyword Research?

Analyzing Backlinks to Determine How Quickly You Can Rank a Keyword (Free Tools)

Analyzing Backlinks With Premium Tools

Links to the Backlink Tools Discussed

Putting Your Keyword Research Into Action

So Your Keyword Research Is Complete. Now What?

Bonus: How to Determine the Monetary Value of a Keyword

An Introduction to SEO Auditing

What is an SEO Audit?

Why Conduct an SEO Audit

How Often You Should Complete an SEO Audit

How You Can Perform Your Own SEO Audit

How Long It Takes to Complete an SEO Audit

Preparing For The Audit

Overview: What We're Going to Cover

How to Track Your Findings

Sample SEO Audit Checklist - DOWNLOAD & USE

Questions to Ask Before Starting an SEO Audit

SEO Audit Questions - DOWNLOAD

A Quick Look at The Real Website We'll Be Auditing in This Course

Getting a General SEO Overview of the Site You're Auditing

How to View Your Website Like a Search Engine

Research The Domain Before You Buy It Or Start SEO (See How and Why Here)

Complete These Action Steps Before Moving on to The Next Section

Site Audit Part 1: On-Site Optimization

What is On-Site SEO?

What Keywords Do You Want to Rank For?

Using a Keyword Density Analyzer

Titles & Descriptions

URL Structure

Quick Tip About URL Structure

Use of Canonical URLs

Correct Use of H1 & H2 Tags

Correct Use of Text Formatting

Use of Quality and Unique Content & Other Content Factors

Use of 2 Internal Linking Factors

Image Files, Sizes & Tags

What Do You Think?

Broken Links

Is Your Website User-Friendly?

Page Speed for Better Rankings & Conversion

Sample Code For On-Page Optimization

How Well Do You Know On-Page Optimization?

SEO Audit Part 2: Using Website Standards & Tools

Use of Website Analytic Tools

Tracking Top Analytic Reports

Using Google Webmaster Tools

Quick Tip for Ranking Website With Multiple Languages

Using Bing Webmaster Tools

XML Sitemap for Search Engines

Robots.txt

How to Create a Robots.txt File in Seconds

Are You Tracking Your Website's Rankings & Search Engine Information?

SEO Audit Part 3: Off Site SEO

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches a step-by-step generic process for ranking for keywords

Goes beyond keyword research to teach other skills needed for search engine optimization (SEO)

Utilizes a multi-modal approach, incorporating video content, readings, and discussions

Suitable for learners with no prior knowledge in SEO

Facilitates a deep understanding of search engine optimization (SEO) strategies

Offers the opportunity to practice implementing some SEO skills, but may not provide enough real-world practice

Reviews summary

Positive seo course

Learners say this SEO course is taught by an engaging instructor who provides ample resources and explains key concepts thoroughly. Students feel well prepared after taking the course.

Well prepared.

"I feel much more educated on the topic.... now to actually apply what I've learned..."

Many resources.

"I enjoy this instructor and I appreciate how much she puts into providing resources and an overall view."

Instructor is thorough.

"She doesn't just use blanket statements of "do this, don't to that" but she explains why and how different SEO tactics can benefit your website."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in SEO Strategy: Keyword Research, Audit & Link Building with these activities:

Review basic SEO terminology

Show steps

Revisit the key ideas of SEO to strengthen your foundation before starting the course.

Browse courses on Search Engine Optimization

Show steps

Compile a list of core SEO terms.
Define each term in your own words.
Review examples of how these terms are applied in the field.

Watch a tutorial on keyword research tools

Show steps

Enhance your understanding of the tools used to conduct effective keyword research.

Browse courses on Keyword Research

Show steps

Search for tutorials on keyword research tools.
Select a tutorial that aligns with your needs.
Follow the steps outlined in the tutorial.

Practice using a backlink analysis tool

Show steps

Strengthen your ability to identify and analyze backlinks for effective link building strategies.

Browse courses on Backlinks

Show steps

Select a backlink analysis tool.
Analyze the backlinks of a competitor's website.
Identify patterns and trends in the backlink profile.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Read 'The Art of SEO' by Eric Enge

Show steps

Gain insights from an industry expert to supplement your understanding of SEO techniques.

View The Art of SEO: Mastering Search Engine... on Amazon

Show steps

Purchase or borrow a copy of 'The Art of SEO'.
Read the book thoroughly, taking notes on key concepts.
Review your notes and summarize the main points of the book.

Write a blog post on SEO best practices

Show steps

Apply your knowledge by creating a resource that consolidates the best practices of SEO.

Show steps

Research SEO best practices from credible sources.
Outline the key points you want to cover.
Write the blog post, ensuring it is well-structured and informative.
Proofread and edit your blog post before publishing it.

Contribute to an open-source SEO tool

Show steps

Enhance your understanding of SEO by collaborating on a real-world project.

Show steps

Identify an open-source SEO tool that interests you.
Review the documentation and contribute to the project in a meaningful way.
Collaborate with other contributors and learn from their experiences.

Volunteer as an SEO mentor

Show steps

Solidify your understanding by teaching and supporting others in their SEO journey.

Browse courses on Mentorship

Show steps

Reach out to organizations or platforms that offer mentoring opportunities.
Share your knowledge and expertise with mentees.
Provide guidance and support to help mentees achieve their SEO goals.

Career center

Learners who complete SEO Strategy: Keyword Research, Audit & Link Building will develop knowledge and skills that may be useful to these careers:

Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help businesses improve their visibility and ranking in search engine results pages (SERPs) to attract more organic traffic to their websites. This course provides a comprehensive overview of SEO, including keyword research, on-page optimization, link building, and technical SEO. By completing this course, you will gain the skills and knowledge necessary to optimize websites for higher search engine rankings, which can lead to increased website traffic, leads, and sales.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Digital Marketing Manager

Digital marketing managers plan and execute marketing campaigns across various digital channels, including search engines, social media, email, and mobile. This course provides a foundation in SEO, which is a key component of any digital marketing strategy. By completing this course, you will gain the skills and knowledge necessary to create and manage effective SEO campaigns that can help businesses achieve their marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Web Developer

Web developers design and develop websites and web applications. This course provides a foundation in SEO, which is essential for ensuring that websites are visible and accessible to search engines. By completing this course, you will gain the skills and knowledge necessary to develop websites that are optimized for higher search engine rankings, which can lead to increased website traffic, leads, and sales.

See salaries and explore the career path for Web Developer

Content Marketing Manager

Content marketing managers plan and create content that is designed to attract and engage a target audience. This course provides a foundation in SEO, which is essential for ensuring that content is visible and accessible to search engines. By completing this course, you will gain the skills and knowledge necessary to create and manage effective content marketing campaigns that can help businesses achieve their marketing goals.

See salaries and explore the career path for Content Marketing Manager

Marketing Analyst

Marketing analysts collect, analyze, and interpret data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course provides a foundation in SEO, which is essential for understanding how search engines work and how to measure the success of SEO campaigns. By completing this course, you will gain the skills and knowledge necessary to track and analyze SEO data, which can help businesses make informed decisions about their marketing strategies.

See salaries and explore the career path for Marketing Analyst

E-commerce Manager

E-commerce managers plan and execute marketing and sales strategies for online businesses. This course provides a foundation in SEO, which is essential for driving traffic to e-commerce websites. By completing this course, you will gain the skills and knowledge necessary to optimize e-commerce websites for higher search engine rankings, which can lead to increased website traffic, sales, and revenue.

See salaries and explore the career path for E-commerce Manager

Public relations manager

Public relations managers plan and execute public relations campaigns to build and maintain a positive public image for their clients. This course provides a foundation in SEO, which is essential for ensuring that public relations content is visible and accessible to search engines. By completing this course, you will gain the skills and knowledge necessary to create and manage effective public relations campaigns that can help businesses achieve their public relations goals.

See salaries and explore the career path for Public relations manager

Social Media Manager

Social media managers plan and execute social media campaigns to build and engage a target audience. This course provides a foundation in SEO, which is essential for ensuring that social media content is visible and accessible to search engines. By completing this course, you will gain the skills and knowledge necessary to create and manage effective social media campaigns that can help businesses achieve their social media marketing goals.

See salaries and explore the career path for Social Media Manager

Email Marketing Manager

Email marketing managers plan and execute email marketing campaigns to build and engage a target audience. This course provides a foundation in SEO, which is essential for ensuring that email marketing content is visible and accessible to search engines. By completing this course, you will gain the skills and knowledge necessary to create and manage effective email marketing campaigns that can help businesses achieve their email marketing goals.

See salaries and explore the career path for Email Marketing Manager