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Writing for Social Media

Businesses and institutions today increasingly turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?

This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.

Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.

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Berkeley

Rating Not enough ratings
Length 4 weeks
Effort 3 - 5 hours per week
Starts Jun 4 (38 weeks ago)
Cost $99
From Berkeley, UC BerkeleyX, BerkeleyX via edX
Instructor Tim Peters
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development Humanities
Tags Business & Management Communication Humanities

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

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edX

&

Berkeley

Rating Not enough ratings
Length 4 weeks
Effort 3 - 5 hours per week
Starts Jun 4 (38 weeks ago)
Cost $99
From Berkeley, UC BerkeleyX, BerkeleyX via edX
Instructor Tim Peters
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development Humanities
Tags Business & Management Communication Humanities