Crush It at Promo Videos: Boost Sales and Gain Credibility from Udemy

Are you tired of barely landing new clients every month?

Want to have a more predictable stream of customers and leads?

Want to be easily recognized by everyone as a key authority in your field?

Well, if your face is not on people's screens and your image engraved in their mind, you shouldn’t be surprised.

Stop playing it small and selling yourself short. Create high-converting videos for your products and services and sit back as the sales keep coming in.

No more settling for scraps or for whatever customer happens to stumble upon what you do online. Turn the revenue tap on high and focus on making the work and projects you actually love.

In this self-paced course you will learn how to make professional promo videos at home or in any location without breaking the bank or even for free. In less than 30 days you will be able to write, film and edit your first promotional video and start a snowball effect that will take your business to the next level.

Whether you are selling your coaching services, an online course, a physical product, an event or a B2B service, you will be able to apply these tools and techniques in no time and you will see the impact for yourself.

Who is this course for?

Freelancers that want to find better customers
Small entrepreneurs that want to promote their products and services
Online courses creators that want to increase their conversion rate
Coaches and consultants that want to attract more customers online

What will students learn in your course?

Know what gear to buy to film professional looking videos
Write stellar persuasive scripts that will convert new customers
Film awesome looking shots that turn your videos into eye-candy
Speak with confidence and clarity on camera
Edit videos like a pro with the free DaVinci Resolve editing program

What are the requirements or prerequisites for taking your course?

Have a minimal budget to invest in gear
Have at least 1 product or service to promote through the videos we will create in the course

What's inside

Learning objectives

Know what gear to buy to film professional looking videos
Write stellar persuasive scripts that will convert new customers
Film awesome looking shots that turn your videos into eye-candy

Speak with confidence and clarity on camera
Edit videos like a pro with the free davinci resolve editing program

Know what gear to buy to film professional looking videos
Write stellar persuasive scripts that will convert new customers
Film awesome looking shots that turn your videos into eye-candy
Speak with confidence and clarity on camera
Edit videos like a pro with the free davinci resolve editing program

Syllabus

Introduction

KEY LESSONS to Making Promo Videos for Your Business

How Much Money Can A Video Make: 3 Case Studies to Learn From

Project #1: Make A Short Video of Yourself

Buying The Right Filming Gear

Intro to Choosing The Right Gear

Choosing The Right Camera: Smartphone vs. Medium & High-Price Cameras

LIGHTS! Which to Buy and How to Use

The Best Audio Quality You Can Buy

Why You DEFINITELY Need a Tripod

Make The Video Your Own: Visual Props & Decorations

Project #2: Test Video with Your New Gear

Writing The Killer Script

Intro to Script Writing

Script #1: The Classic Promo Video

Script #2: Add Humor In The Mix

Script #3. The Crowdfunding Video

Project #3: Write and Share Your Script

Filming Awesome Looking Shots

It's Finally Time To Start Filming!

The Shooting Day Checklist

How to Frame Your Subject

Pro Tips on Speaking Confidently on Camera

Camera. Lights. SCREEN TEST!

Filming B-Roll and Slo-Mo Footage

Project #4: Share a Teaser or Snippet From Your Video

Edit like a Pro with DaVinci Resolve

Intro to Video Editing with DaVinci Resolve

Downloading & Installing DaVinci Resolve

Review Your Project Settings

Mastering The Workflow on DaVinci Resolve

Trimming and Cutting Your Video Footage

Aligning Your Audio Files With Your Video Files

Working With The Timeline

The Zoom In/Zoom Out Technique

The L & J Cuts + A Time Saving Pro Tip

Using B-Roll & Stock Footage

Mastering Texts & Titles

Color Grading and Using the Color Tab

Removing Background Noise

Adding & Mixing Background Music

Studio Feature: Auto-Generated Subtitles

Studio Feature: The Magic Mask Tool

Project #5: Render & Share Your Video With Us!

Wrap-Up and Next Steps

Congratulations!!!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to create promotional videos, which can be a cost-effective way for freelancers and entrepreneurs to market their services and attract new clients

Emphasizes script writing, filming techniques, and video editing, which are essential skills for creating engaging and persuasive promotional content

Uses DaVinci Resolve, a free video editing program, which lowers the barrier to entry for those with budget constraints and allows them to create professional-looking videos

Requires a minimal budget for gear, which may be a barrier for some learners, but it also suggests that professional-looking videos can be created without significant investment

Requires learners to have a product or service to promote, which means that learners will need to have a business idea or offering already in place to fully benefit

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crush It at Promo Videos: Boost Sales and Gain Credibility with these activities:

Practice Speaking Confidently on Camera

Show steps

Practice speaking clearly and confidently on camera to improve your on-screen presence and delivery.

Show steps

Record yourself speaking about a topic you know well.
Review the recording and identify areas for improvement.
Practice specific techniques like maintaining eye contact and modulating your voice.

Review 'StoryBrand' by Donald Miller

Show steps

Learn how to craft compelling narratives for your promo videos using the StoryBrand framework.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

Show steps

Read 'Building a StoryBrand' by Donald Miller.
Identify the key elements of the StoryBrand framework.
Apply the framework to your own product or service to develop a clear and concise message.

Create a Short Promo Video Script

Show steps

Write a script for a short promo video to practice persuasive writing and storytelling techniques.

Show steps

Choose a product or service to promote.
Identify your target audience and their needs.
Write a script that highlights the benefits of your product or service and includes a clear call to action.

Four other activities

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Show all seven activities

DaVinci Resolve Editing Exercises

Show steps

Practice specific editing techniques in DaVinci Resolve to improve your proficiency with the software.

Show steps

Download and install DaVinci Resolve.
Import sample video footage and audio files.
Practice trimming, cutting, and aligning footage.
Experiment with color grading and audio mixing.

Build a Video Gear Checklist

Show steps

Create a checklist of essential video gear to help you stay organized and prepared for future projects.

Show steps

Review the course materials on video gear.
Research additional gear options and compare prices.
Create a checklist that includes the gear you need, its purpose, and estimated cost.

Create a Promo Video for a Local Business

Show steps

Create a promotional video for a local business to gain real-world experience and build your portfolio.

Show steps

Identify a local business that needs a promo video.
Meet with the business owner to discuss their needs and goals.
Write a script, film the footage, and edit the video.
Present the finished video to the business owner.

Review 'Save the Cat! Writes a Novel' by Jessica Brody

Show steps

Learn how to apply story structure principles to your video scripts using the 'Save the Cat!' method.

View Save the Cat! Writes a Novel: The Last Book On... on Amazon

Show steps

Read 'Save the Cat! Writes a Novel' by Jessica Brody.
Identify the key story beats and their purpose.
Apply the story beats to your own video script to create a more engaging narrative.

Career center

Learners who complete Crush It at Promo Videos: Boost Sales and Gain Credibility will develop knowledge and skills that may be useful to these careers:

Online Course Creator

An online course creator develops and markets their own online courses. This course helps an online course creator use video as a promotional tool to increase enrollment and conversion rates. The course’s emphasis on creating persuasive scripts and high quality video content is helpful to anyone who wishes to use video to further their online success. An online course creator can apply the techniques they learn in this course to market their online course.

See salaries and explore the career path for Online Course Creator

Small Business Owner

Many small business owners are responsible for all facets of their business, including marketing and promotion. This course helps a small business owner produce their own promotional videos, saving significant costs associated with outsourcing. The course's step by step approach to video production--from script to screen--will allow a small business owner to create compelling promotional content. It is a particularly good fit for a business owner who is looking for practical hands-on training.

See salaries and explore the career path for Small Business Owner

Video Producer

Video producers oversee all aspects of video creation, from initial concept to final product. This course helps build skills in video production, including scriptwriting, filming, and editing, which are crucial for a video producer. The course's use of DaVinci Resolve, a professional-grade editing program, also provides a practical skillset for a video producer. This course is especially suited to a video producer seeking to create promotional content for a business utilizing their own filming and editing skills.

See salaries and explore the career path for Video Producer

Content Creator

A content creator develops engaging content for various platforms, often including video. The skills learned in this course on creating videos from start to finish can directly help a content creator enhance their existing content and attract more viewers. The course's focus on scriptwriting, filming techniques, and editing using DaVinci Resolve is indispensable for a content creator seeking to produce high quality video content. The course will also help a content creator reach a greater audience by giving them the means to market their work through promo videos.

See salaries and explore the career path for Content Creator

Freelance Videographer

A freelance videographer works on a project basis, creating video content for clients. The course helps develop skills in scriptwriting, filming, and editing, all of which are crucial for a freelance videographer. The course provides hands-on experience in creating professional quality videos using a free editing software, DaVinci Resolve. A freelance videographer can benefit from the course’s methods of creating promotional videos that are tailored to a business.

See salaries and explore the career path for Freelance Videographer

Digital Marketer

A digital marketer uses online channels to promote a brand or product. This course provides a strong foundation in video marketing, a critical component of digital marketing. A digital marketer needs to know the ins-and-outs of creating engaging video content, and this is precisely where this course helps this career. The course provides skills in scriptwriting, video production, and editing, helping a digital marketer to attract new customers using a variety of video styles.

See salaries and explore the career path for Digital Marketer

Marketing Specialist

A marketing specialist develops and implements marketing strategies to promote products or services. This course helps build a foundation for creating compelling promotional videos, a crucial element in modern marketing campaigns. The course directly teaches skills in scriptwriting, video production, and editing, all of which are essential for a marketing specialist to effectively communicate a brand's message and engage potential customers through video content. A marketing specialist will find the course's focus on creating high converting videos highly relevant to their work.

See salaries and explore the career path for Marketing Specialist

Social Media Manager

A social media manager plans and executes social media strategies, often using video content to engage their audience. This course helps a social media manager develop the skills to create attention grabbing videos, a frequently used format in social media. The course provides training on the entire video development pipeline, which is helpful to a social media manager. Skills such as scriptwriting, filming, and editing, will allow a social media manager to produce videos in-house to promote new products and services.

See salaries and explore the career path for Social Media Manager

E-commerce Specialist

An e-commerce specialist focuses on driving online sales through various marketing and sales techniques. This course may be useful in helping an e-commerce specialist create engaging video content to showcase their products, a great way to increase sales. The course can help an e-commerce specialist to promote their goods on their site and on social media. The practical nature of this course is a great fit for an e-commerce specialist who is looking to create marketing assets.

See salaries and explore the career path for E-commerce Specialist

Brand Manager

A brand manager is responsible for defining and overseeing a brand's image and messaging. This course may help a brand manager learn how to use video as a key component of their branding strategy. A brand manager can benefit by developing the ability to produce high quality videos that support their overall brand strategy. The course's focus on persuasive script writing and professional video production will help a brand manager to manage the brand's video assets.

See salaries and explore the career path for Brand Manager

Sales Representative

A sales representative is responsible for generating leads and closing sales. This course may be useful in helping a sales representative create compelling videos to showcase a product to prospective clients. Using the techniques taught in this course, a sales representative will be able to promote their product confidently online. The course's methods in creating high converting videos can help any sales representative increase their sales effectiveness.

See salaries and explore the career path for Sales Representative

Public Relations Specialist

A public relations specialist manages an organization's public image. This course may help a public relations specialist create video content for press releases and other communications. By making their own videos a public relations specialist can better control the narrative of their brand. The course's focus on high quality video creation and editing may be useful to a public relations specialist who wishes to create a video marketing strategy.

See salaries and explore the career path for Public Relations Specialist

Business Consultant

A business consultant provides expert advice to businesses to improve their performance. This course may help a business consultant learn how to market their own services through promotional videos. A business consultant will be better equipped to attract more clients, by creating marketing assets. The course provides valuable skills in production and editing that a business consultant might use to create videos for their own firm or for clients.

See salaries and explore the career path for Business Consultant

Instructional Designer

An instructional designer develops educational content and training materials. This course may be useful to an instructional designer because they may need to incorporate video instruction into their work. The instructional designer may also be in charge of creating promotional videos for a course launch. This course in video production and editing helps an instructional designer to create high quality video content.

See salaries and explore the career path for Instructional Designer

Graphic designer

A graphic designer creates visual content for various media. This course may be useful to a graphic designer who wishes to branch into video production. The course's detailed instruction in production and editing is useful for an artist who wishes to create moving art. The video techniques and DaVinci Resolve training would add another skillset to a graphic designer's toolkit.

See salaries and explore the career path for Graphic designer

Crush It at Promo Videos

Boost Sales and Gain Credibility

What's inside

Learning objectives

Syllabus

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Activities

Career center

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