Demand management
Breaking down today’s commercial silos
Hotel Management: Distribution, Revenue and Demand Management,
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.
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Rating | 4.6★ based on 26 ratings |
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Length | 5 weeks |
Effort | 4 weeks, 4 - 5 hours per week |
Starts | Jul 3 (39 weeks ago) |
Cost | $79 |
From | ESSEC Business School via Coursera |
Instructors | David Turnbull, Alex Slors, Peter O'Connor, Brendan May, Lennert De Jong, Martin Soler |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Finance Business Strategy |
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What people are saying
high quality professionals spreading
High quality professionals spreading their knowledges about marketing , channels and resources in hospitality and IT business.
different backgrounds - loved
Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!
hand gestures they use.thanks
Felt a lot less like a commercial than those videos of the previous session.These presenters are much more conscious of how many hand gestures they use.Thanks.
really helpful and practical
rEALLY HELPFUL AND PRACTICAL!
entities we see today
Great intermediate course to further your knowledge on the way traditional hotel departments have developed into the intertwined entities we see today.
practical throughout each lesson
It is also very practical throughout each lesson and you feel like you are practicing as you learn the theory with the teacher.
thx u coursera
Thx u Coursera :) Just a great course to get the big picture of Demand Management & permits to be able to get the base to go further & in detail.
domains such manufacturing
I would also recommend if this subject cities examples from other domains such manufacturing, Procurement etc.
evaluation done by
There should be some more evaluation done by the University, apart from the peer-reviewed tasks.
highly relevant topics
Excellent course for intermediate level, with good explanations and highly relevant topics.
how many hand
others who wish
The course has been quite insightful and recommend to others who wish to understand this subject.
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Rating | 4.6★ based on 26 ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks, 4 - 5 hours per week |
Starts | Jul 3 (39 weeks ago) |
Cost | $79 |
From | ESSEC Business School via Coursera |
Instructors | David Turnbull, Alex Slors, Peter O'Connor, Brendan May, Lennert De Jong, Martin Soler |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Finance Business Strategy |
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