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Platform Strategy for Business

Digital Product Management,

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.

Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.

The instructor for this course literally wrote the book on the topic: " Platform Revolution: How Networked Markets Are Transforming the Economy --and How to Make Them Work for You. "

This course is part of both the Digital Leadership and Product Management MicroMasters programs.

What you'll learn

  • Secondary school (high school) algebra; basic mathematics concepts
  • A willingness to explore economics
  • How to successfully launch and design a business platform
  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different
  • Why traditional platform pricing models fail and how to choose a successful pricing model
  • How to compete in winner-take-all network markets.

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Rating 5.0 based on 1 ratings
Length 6 weeks
Effort 4 - 8 hours per week
Starts On Demand (Start anytime)
Cost $399
From Boston University, BUx via edX
Instructor Marshall Van Alstyne
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management Economics & Finance

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What people are saying

great class on changes

Great class on changes in business models, org structure, and competitive strategy.

changes in business models

class had challenges administering

First run of the class had challenges administering the final.

company really do represent

Differences in how to run a platform company really do represent a departure from how to run a product company.

overall highly recommended

Overall highly recommended.

nice simulation exercise

Monetization section has a nice simulation exercise.

instructor really knows

Instructor really knows the material.

monetization section

competitive strategy

departure from

org structure

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Apple Support Specialist $50k

Apple Certified Technician $59k

Instructional Designer - Apple University $69k

MAC OS X Systems Engineer (Apple Certified Technical Coordinator 10.9) $88k

Analyst, Apple Computing $91k

Apple iPhone Technical Support Advisor $97k

Network Engineer and Apple Specialist $97k

Senior Apple Systems Engineer $106k

Senior Apple Executive Analyst $107k

Senior Apple Technical Advisor $118k

Partner and Product Marketing Manager- Lenovo, Apple and Intel $131k

Senior Marketing Manager | Apple $193k

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Rating 5.0 based on 1 ratings
Length 6 weeks
Effort 4 - 8 hours per week
Starts On Demand (Start anytime)
Cost $399
From Boston University, BUx via edX
Instructor Marshall Van Alstyne
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management Economics & Finance

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