Platform Strategy for Business
Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.
This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.
Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.
The instructor for this course literally wrote the book on the topic: " Platform Revolution: How Networked Markets Are Transforming the Economy --and How to Make Them Work for You. "
This course is part of both the Digital Leadership and Product Management MicroMasters programs.
What you'll learn
- Secondary school (high school) algebra; basic mathematics concepts
- A willingness to explore economics
- How to successfully launch and design a business platform
- Why platform firms beat product firms and how the structure of platform firms is fundamentally different
- Why traditional platform pricing models fail and how to choose a successful pricing model
- How to compete in winner-take-all network markets.
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| Rating | 5.0★ based on 1 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 4 - 8 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $399 |
| From | Boston University, BUx via edX |
| Instructor | Marshall Van Alstyne |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management Economics & Finance |
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What people are saying
great class on changes
Great class on changes in business models, org structure, and competitive strategy.
changes in business models
class had challenges administering
First run of the class had challenges administering the final.
company really do represent
Differences in how to run a platform company really do represent a departure from how to run a product company.
overall highly recommended
Overall highly recommended.
nice simulation exercise
Monetization section has a nice simulation exercise.
instructor really knows
Instructor really knows the material.
monetization section
competitive strategy
departure from
org structure
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Apple Support Specialist $50k
Apple Certified Technician $59k
Instructional Designer - Apple University $69k
MAC OS X Systems Engineer (Apple Certified Technical Coordinator 10.9) $88k
Analyst, Apple Computing $91k
Apple iPhone Technical Support Advisor $97k
Network Engineer and Apple Specialist $97k
Senior Apple Systems Engineer $106k
Senior Apple Executive Analyst $107k
Senior Apple Technical Advisor $118k
Partner and Product Marketing Manager- Lenovo, Apple and Intel $131k
Senior Marketing Manager | Apple $193k
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| Rating | 5.0★ based on 1 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 4 - 8 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $399 |
| From | Boston University, BUx via edX |
| Instructor | Marshall Van Alstyne |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management Economics & Finance |
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