Los Objetivos de Desarrollo Sostenible para las empresas from Coursera

What's inside

Syllabus

Introducción

Fundamentos de los ODS

Bienvenido al primer módulo del curso. Esta primera parte se va a concentrar en aclarar los conceptos necesarios para comprender el resto del curso. En particular, profundizaremos en el entendimiento del concepto de desarrollo sostenible y los 17 Objetivos de Desarrollo Sostenible (ODS) aprobados en Naciones Unidas en 2015. A partir de diferentes recursos y actividades entenderemos la relación entre estos dos elementos, así como las implicaciones que tienen en el entorno y operación de las empresas. Al finalizar este módulo estarás en capacidad de analizar de una manera diferente los 17 ODS y sus 169 metas, así como las tensiones existentes entre ellos, para avanzar en la búsqueda de estrategias de negocio innovadoras que estén conectadas con esta agenda.

Conocer la empresa

Bienvenido al segundo módulo del curso. En esta parte nos concentraremos en entender la empresa a través de dos dimensiones. Por un lado, evaluaremos como opera la empresa y como esta crea valor. Por otro lado, analizaremos como la empresa interactúa con su entorno. Identificaremos los asuntos ambientales y sociales inciden en el desarrollo del negocio. En general. Este módulo proveerá las herramientas necesarias para construir e identificar en cualquier organización: la cadena de valor, el modelo de negocio, los servicios ecosistémicos prioritarios, los grupos de interés involucrados, y la materialidad. Este viaje por la operación de las empresas será el punto de partida en la ruta para identificar los ODS prioritarios para la operación de la empresa.

Priorización de los ODS

Bienvenido al tercer módulo del curso. Nos vamos a concentrar en identificar aquellos ODS que están conectados al modelo de negocio y que son prioritarios para direccionar las contribuciones de la empresa. Por un lado, en este módulo identificaremos y veremos cómo focalizar la gestión de la empresa a 1 o 2 ODS prioritarios, es decir, los que son realmente relevantes para la empresa, y metas específicas subyacentes a estos objetivos. La definición de estas prioridades conecta con la materialidad ambiental y social de la empresa que exploramos en el módulo anterior. Por otro lado, en este módulo aprenderemos la lógica para definir acciones concretas que permitan realizar contribuciones a los ODS y sus metas específicas. Este módulo servirá para alinear la estrategia de sostenibilidad de la empresa con los ODS identificados como prioritarios, y así avanzar en la planeación de proyectos concretos para concretar aportes al logro de esta agenda.

Comunicación y ODS

Bienvenido al cuarto, y último módulo del curso. Esta parte se va a concentrar en la comunicación. En este módulo veremos cómo transmitir de forma adecuada a nuestros grupos de interés, todos los esfuerzos de la empresa en el marco del desarrollo sostenible. Entenderemos la importancia de comunicar la contribución al logro de los ODS desde el ámbito empresarial, y analizaremos cómo hacerlo de manera estratégica. Este módulo proveerá elementos claves que se deben tener en cuenta en la comunicación, y proporcionará ejemplos de prácticas que debemos evitar a la hora de transmitir nuestras contribuciones al público objetivo. Esta última parte del curso es fundamental para materializar todo el trabajo que han realizado en los módulos de anteriores. Una estrategia de comunicación efectiva permite posicionar mejor los esfuerzos e impactos de las empresas en la agenda de los ODS.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Este curso fortalece las habilidades de los estudiantes a medida que avanzan en los esfuerzos de sostenibilidad de la empresa seleccionada

Este curso desarrolla herramientas para que las empresas inicien o direccionen sus esfuerzos en favor del desarrollo sostenible a partir de sus actividades estratégicas

Este curso proporciona herramientas para identificar y evaluar la materialidad ambiental y social de las empresas

Este curso ofrece una comprensión profunda de los 17 Objetivos de Desarrollo Sostenible (ODS) aprobados por las Naciones Unidas en 2015

Este curso enseña a los estudiantes cómo definir acciones concretas que permitan realizar contribuciones a los ODS y sus metas específicas

Este curso explica cómo comunicar adecuadamente los esfuerzos de la empresa en el marco del desarrollo sostenible

Reviews summary

Well-received course on sustainability

The course appears to be very well received by learners. Students describe this course as, "spectacular," "magnificent," and "excellent."

Students found this course to be interactive and engaging.

"Muy interesante y satisfactoria para los estudiantes"

"Excelente curso, muy didáctico, interactivo e interesante desde un primer momento, hasta el cierre."

"El uso de diferentes recursos digitales hace muy amena la experiencia!"

The course does a good job of presenting concepts clearly.

"Excelente y facil de entender"

"Muy claros en sus explicaciones y el desarrollo de los contenidos."

"Me pareció buenísimo, los contenidos son supremamente fáciles de entender"

Learners can apply their knowledge to real world situations.

"Muy importante los contenidos, se nota la experticia de los profesores y la calidad de los contenidos."

"Muy buen curso para aprender a priorizar los Objetivos de Desarrollo Sostenible dentro de las empresas, el conocimiento que adquieres puede generar mucho valor en diferentes organizaciones."

"la importancia de adquirir este conocimiento, es fundamental para la preservación del medio y de lo demás actores participativos son un jeje fundamental para este proyecto que cada vez tiene mas relevancia."

High quality course content.

"Excelente curso"

"Muy interesante y amigable este curso"

"Excelente temática para aplicación en el entorno laboral y para la vida diaria"

Some students found the difficulty of the course to be an issue.

"Está un poco difícil y está bien el tema pero si se me hace difícil los cuestionarios"

Career center

Learners who complete Los Objetivos de Desarrollo Sostenible para las empresas will develop knowledge and skills that may be useful to these careers:

Sustainability Consultant

Sustainability Consultants provide businesses with expert advice to help them operate more sustainably. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with an in-depth understanding of the UN's Sustainable Development Goals (SDGs) and how businesses can contribute to achieving them. You will also learn how to identify and prioritize sustainability risks and opportunities, develop and implement sustainability strategies, and report on sustainability performance.

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Sustainability Manager

Sustainability Managers are responsible for developing and implementing sustainability strategies for their organizations. This course can help you prepare for this role by providing you with a comprehensive understanding of the SDGs and how to integrate them into your organization's business strategy. You will also learn how to manage sustainability risks, measure and report on sustainability performance, and engage with stakeholders on sustainability issues.

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Corporate Social Responsibility Manager

Corporate Social Responsibility (CSR) Managers are responsible for developing and implementing CSR strategies for their organizations. This course can help you prepare for this role by providing you with a deep understanding of the SDGs and how to use them to guide your CSR strategy. You will also learn how to manage CSR risks, measure and report on CSR performance, and engage with stakeholders on CSR issues.

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Impact Investor

Impact Investors invest in companies and organizations that are working to solve social and environmental problems. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with an in-depth understanding of the SDGs and how to use them to identify and evaluate impact investments. You will also learn how to manage impact investments, measure and report on impact performance, and engage with stakeholders on impact investing issues.

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Environmental, Social, and Governance (ESG) Analyst

ESG Analysts are responsible for evaluating the ESG performance of companies and providing investment recommendations to clients. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with an in-depth understanding of the SDGs and how to use them to assess ESG performance. You will also learn how to conduct ESG research, analyze ESG data, and write ESG reports.

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Sustainability Reporting Specialist

Sustainability Reporting Specialists are responsible for developing and managing sustainability reports for their organizations. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with a deep understanding of the SDGs and how to use them to report on sustainability performance. You will also learn how to collect and analyze sustainability data, write sustainability reports, and communicate sustainability information to stakeholders.

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Chief Sustainability Officer

Chief Sustainability Officers (CSOs) are responsible for leading sustainability efforts for their organizations. This course can help you prepare for this role by providing you with a comprehensive understanding of the SDGs and how to integrate them into your organization's business strategy. You will also learn how to manage sustainability risks, measure and report on sustainability performance, and engage with stakeholders on sustainability issues.

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Sustainability Communications Specialist

Sustainability Communications Specialists are responsible for communicating their organization's sustainability efforts to stakeholders. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with an in-depth understanding of the SDGs and how to use them to communicate sustainability information. You will also learn how to develop and implement sustainability communications campaigns, measure and report on communications performance, and engage with stakeholders on sustainability issues.

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Sustainability Marketing Manager

Sustainability Marketing Managers are responsible for developing and implementing marketing campaigns that promote their organization's sustainability efforts. This course can help you develop the skills and knowledge you need to be successful in this role by providing you with an in-depth understanding of the SDGs and how to use them to create compelling marketing messages. You will also learn how to develop and implement sustainability marketing campaigns, measure and report on marketing performance, and engage with stakeholders on sustainability issues.

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Sustainability Researcher

Sustainability Researchers conduct research on sustainability issues. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how to use them to conduct sustainability research. You will also learn how to design and conduct sustainability research studies, analyze sustainability data, and write sustainability research reports.

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Sustainability Educator

Sustainability Educators teach about sustainability to students of all ages. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how to use them to teach about sustainability. You will also learn how to develop and deliver sustainability lesson plans, and engage students on sustainability issues.

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Sustainability Policy Analyst

Sustainability Policy Analysts develop and analyze policies that promote sustainability. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how to use them to develop and analyze sustainability policies. You will also learn how to conduct policy research, write policy briefs, and advocate for sustainability issues.

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Public Policy Analyst

Public Policy Analysts analyze public policy issues and make recommendations to policymakers. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how they relate to public policy. You will also learn about public policy analysis methods, public policy advocacy, and public policy implementation.

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Environmental Lawyer

Environmental Lawyers specialize in environmental law. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how they relate to environmental law. You will also learn about environmental regulations, environmental litigation, and environmental policy.

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International Development Specialist

International Development Specialists work to improve the lives of people in developing countries. This course may be useful for you if you are interested in this role as it will provide you with a deep understanding of the SDGs and how they relate to international development. You will also learn about international development theories, practices, and organizations.

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