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Copywriting with ChatGPT

Produce Compelling Copy That Sells

Rudi Hinds

Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview

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Know what's good

, what to watch for

, and possible dealbreakers

Ideal for budding copywriters and marketers, this course introduces foundational skills and concepts in copywriting and marketing

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Copywriting with ChatGPT: Produce Compelling Copy That Sells with these activities:

Organize and Review Course Resources

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Staying organized and reviewing materials regularly will reinforce your understanding and enhance retention.

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Create a dedicated space for course materials.
Organize materials by topic or module.
Set aside time for regular review of materials.

Review Basic Copywriting Principles

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Revisiting foundational copywriting concepts will strengthen your understanding of persuasive writing techniques.

Browse courses on Copywriting

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Review core concepts of copywriting, such as target audience, value proposition, and call to action.
Analyze effective copywriting campaigns to identify common elements and best practices.

Explore ChatGPT Features for Copywriting

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Familiarizing yourself with ChatGPT's capabilities will enhance your ability to leverage AI for copy creation.

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Navigate ChatGPT's interface and explore its various features.
Experiment with different prompts to understand how ChatGPT generates copy.
Analyze the strengths and limitations of ChatGPT's copywriting capabilities.

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Seek Guidance from Experienced Copywriters

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Connecting with experienced copywriters can provide valuable insights and support throughout your learning journey.

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Identify potential mentors who align with your career goals.
Reach out to your mentors and request guidance.
Schedule regular meetings to discuss your progress and receive feedback.

Draft a Compelling Product Description

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Applying ChatGPT's capabilities to create a product description will provide hands-on experience in crafting effective copy.

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Define the target audience and product's unique selling points.
Use ChatGPT to generate draft product descriptions.
Refine and edit the generated copy to enhance clarity and impact.

Analyze and Refine Copywriting Examples

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Practicing analysis and refinement of copywriting examples will sharpen your critical thinking and editing skills.

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Collect a variety of copywriting examples, both effective and ineffective.
Identify the strengths and weaknesses of each example.
Propose revisions to improve the quality of the copywriting.

Attend a Copywriting Workshop

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Participating in a copywriting workshop will provide an immersive learning experience and networking opportunities.

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Research and identify relevant copywriting workshops.
Register for a workshop that aligns with your interests.
Engage actively in the workshop sessions.

Collaborate on Copywriting Projects

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Collaborating with peers on copywriting projects will provide valuable feedback and diverse perspectives.

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Form a small group with fellow learners.
Select a product or service to create copywriting content for.
Brainstorm ideas, share drafts, and provide constructive feedback.
Finalize the copywriting project and present it to the group.

Career center

Learners who complete Copywriting with ChatGPT: Produce Compelling Copy That Sells will develop knowledge and skills that may be useful to these careers:

Copywriter

Copywriters help brands communicate with their target audience through compelling written content. Whether it's advertising, marketing materials, or website copy, Copywriters are responsible for creating written content that informs, persuades, and engages readers. They may also be involved in developing a brand's voice and tone. This course can help students gain the skills needed to become effective Copywriters, including how to conduct research, write clear and concise copy, and optimize content for different platforms.

See salaries and explore the career path for Copywriter

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns that promote products or services. They work with a variety of teams, including sales, product development, and creative, to develop and implement marketing strategies. This course can help students gain the skills they need to become successful Marketing Managers, including how to develop a marketing plan, conduct market research, and use different marketing channels to reach target audiences.

See salaries and explore the career path for Marketing Manager

Content Writer

Content Writers create and edit written content for a variety of purposes, such as websites, blogs, articles, and social media posts. They work to ensure that content is clear, concise, and engaging, and that it meets the needs of the target audience. This course can help students gain the skills needed to become effective Content Writers, including how to write different types of content, conduct research, and optimize content for SEO.

See salaries and explore the career path for Content Writer

Advertising Manager

Advertising Managers plan and execute advertising campaigns for a variety of clients. They work with a variety of teams, including sales, marketing, and creative, to develop and implement advertising strategies. This course can help students gain the skills they need to become successful Advertising Managers, including how to develop an advertising plan, conduct market research, and use different advertising channels to reach target audiences.

See salaries and explore the career path for Advertising Manager

Public Relations Specialist

Public Relations Specialists manage the public image of organizations and individuals. They work to build and maintain positive relationships with the media, customers, and other stakeholders. This course can help students gain the skills they need to become successful Public Relations Specialists, including how to write press releases, conduct media relations, and manage social media.

See salaries and explore the career path for Public Relations Specialist

Social Media Manager

Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They work to engage with audiences, build brand awareness, and drive traffic to websites. This course can help students gain the skills they need to become successful Social Media Managers, including how to create social media content, manage social media accounts, and track social media analytics.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns for a variety of clients. They work with a variety of teams, including sales, marketing, and creative, to develop and implement digital marketing strategies. This course can help students gain the skills they need to become successful Digital Marketing Managers, including how to develop a digital marketing plan, conduct market research, and use different digital marketing channels to reach target audiences.

See salaries and explore the career path for Digital Marketing Manager

Content Strategist

Content Strategists develop and implement content strategies for a variety of clients. They work with a variety of teams, including marketing, creative, and editorial, to develop and implement content that meets the needs of the target audience. This course can help students gain the skills they need to become successful Content Strategists, including how to develop a content strategy, conduct market research, and use different content channels to reach target audiences.

See salaries and explore the career path for Content Strategist

UX Writer

UX Writers create and edit written content for user interfaces, such as websites, apps, and software. They work to ensure that content is clear, concise, and user-friendly. This course can help students gain the skills they need to become successful UX Writers, including how to write for different types of user interfaces, conduct user research, and optimize content for usability.

See salaries and explore the career path for UX Writer

Technical Writer

Technical Writers create and edit written content for a variety of technical purposes, such as user manuals, white papers, and training materials. They work to ensure that content is clear, concise, and accurate. This course can help students gain the skills they need to become successful Technical Writers, including how to write different types of technical content, conduct research, and optimize content for clarity.

See salaries and explore the career path for Technical Writer

Journalist

Journalists research, write, and edit news stories for a variety of media outlets, such as newspapers, magazines, and websites. They work to inform the public about important issues and events. This course can help students gain the skills they need to become successful Journalists, including how to gather information, conduct interviews, and write news stories.

See salaries and explore the career path for Journalist

Author

Authors write and publish books, articles, and other written works. They work to share their ideas and stories with the world. This course can help students gain the skills they need to become successful Authors, including how to write different types of content, develop a writing style, and market their work.

See salaries and explore the career path for Author

Editor

Editors review, edit, and proofread written content for a variety of purposes, such as books, magazines, and websites. They work to ensure that content is clear, concise, and error-free. This course can help students gain the skills they need to become successful Editors, including how to edit different types of content, work with writers, and manage editorial projects.

See salaries and explore the career path for Editor

Librarian

Librarians help people find and access information. They work in a variety of settings, such as public libraries, school libraries, and academic libraries. This course may be useful for students who are interested in becoming Librarians, as it can help them gain the skills they need to find and evaluate information, organize and manage library collections, and provide reference services.

See salaries and explore the career path for Librarian

Teacher

Teachers help students learn and grow. They work in a variety of settings, such as public schools, private schools, and homeschools. This course may be useful for students who are interested in becoming Teachers, as it can help them gain the skills they need to plan and deliver lessons, manage classrooms, and assess student learning.

See salaries and explore the career path for Teacher

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Copywriting with ChatGPT: Produce Compelling Copy That Sells.

The B2B Marketing Handbook

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This classic copywriting guide provides a comprehensive overview of the principles and techniques of effective copywriting. It covers everything from understanding your audience to writing clear and persuasive copy.

Copywriting with ChatGPT

Produce Compelling Copy That Sells

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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