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Rudi Hinds

Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.

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Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview
Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Ideal for budding copywriters and marketers, this course introduces foundational skills and concepts in copywriting and marketing

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Copywriting with ChatGPT: Produce Compelling Copy That Sells with these activities:
Organize and Review Course Resources
Staying organized and reviewing materials regularly will reinforce your understanding and enhance retention.
Show steps
  • Create a dedicated space for course materials.
  • Organize materials by topic or module.
  • Set aside time for regular review of materials.
Review Basic Copywriting Principles
Revisiting foundational copywriting concepts will strengthen your understanding of persuasive writing techniques.
Browse courses on Copywriting
Show steps
  • Review core concepts of copywriting, such as target audience, value proposition, and call to action.
  • Analyze effective copywriting campaigns to identify common elements and best practices.
Explore ChatGPT Features for Copywriting
Familiarizing yourself with ChatGPT's capabilities will enhance your ability to leverage AI for copy creation.
Show steps
  • Navigate ChatGPT's interface and explore its various features.
  • Experiment with different prompts to understand how ChatGPT generates copy.
  • Analyze the strengths and limitations of ChatGPT's copywriting capabilities.
Five other activities
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Show all eight activities
Seek Guidance from Experienced Copywriters
Connecting with experienced copywriters can provide valuable insights and support throughout your learning journey.
Show steps
  • Identify potential mentors who align with your career goals.
  • Reach out to your mentors and request guidance.
  • Schedule regular meetings to discuss your progress and receive feedback.
Draft a Compelling Product Description
Applying ChatGPT's capabilities to create a product description will provide hands-on experience in crafting effective copy.
Show steps
  • Define the target audience and product's unique selling points.
  • Use ChatGPT to generate draft product descriptions.
  • Refine and edit the generated copy to enhance clarity and impact.
Analyze and Refine Copywriting Examples
Practicing analysis and refinement of copywriting examples will sharpen your critical thinking and editing skills.
Show steps
  • Collect a variety of copywriting examples, both effective and ineffective.
  • Identify the strengths and weaknesses of each example.
  • Propose revisions to improve the quality of the copywriting.
Attend a Copywriting Workshop
Participating in a copywriting workshop will provide an immersive learning experience and networking opportunities.
Show steps
  • Research and identify relevant copywriting workshops.
  • Register for a workshop that aligns with your interests.
  • Engage actively in the workshop sessions.
Collaborate on Copywriting Projects
Collaborating with peers on copywriting projects will provide valuable feedback and diverse perspectives.
Show steps
  • Form a small group with fellow learners.
  • Select a product or service to create copywriting content for.
  • Brainstorm ideas, share drafts, and provide constructive feedback.
  • Finalize the copywriting project and present it to the group.

Career center

Learners who complete Copywriting with ChatGPT: Produce Compelling Copy That Sells will develop knowledge and skills that may be useful to these careers:
Copywriter
Copywriters help brands communicate with their target audience through compelling written content. Whether it's advertising, marketing materials, or website copy, Copywriters are responsible for creating written content that informs, persuades, and engages readers. They may also be involved in developing a brand's voice and tone. This course can help students gain the skills needed to become effective Copywriters, including how to conduct research, write clear and concise copy, and optimize content for different platforms.
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns that promote products or services. They work with a variety of teams, including sales, product development, and creative, to develop and implement marketing strategies. This course can help students gain the skills they need to become successful Marketing Managers, including how to develop a marketing plan, conduct market research, and use different marketing channels to reach target audiences.
Content Writer
Content Writers create and edit written content for a variety of purposes, such as websites, blogs, articles, and social media posts. They work to ensure that content is clear, concise, and engaging, and that it meets the needs of the target audience. This course can help students gain the skills needed to become effective Content Writers, including how to write different types of content, conduct research, and optimize content for SEO.
Advertising Manager
Advertising Managers plan and execute advertising campaigns for a variety of clients. They work with a variety of teams, including sales, marketing, and creative, to develop and implement advertising strategies. This course can help students gain the skills they need to become successful Advertising Managers, including how to develop an advertising plan, conduct market research, and use different advertising channels to reach target audiences.
Public Relations Specialist
Public Relations Specialists manage the public image of organizations and individuals. They work to build and maintain positive relationships with the media, customers, and other stakeholders. This course can help students gain the skills they need to become successful Public Relations Specialists, including how to write press releases, conduct media relations, and manage social media.
Social Media Manager
Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They work to engage with audiences, build brand awareness, and drive traffic to websites. This course can help students gain the skills they need to become successful Social Media Managers, including how to create social media content, manage social media accounts, and track social media analytics.
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns for a variety of clients. They work with a variety of teams, including sales, marketing, and creative, to develop and implement digital marketing strategies. This course can help students gain the skills they need to become successful Digital Marketing Managers, including how to develop a digital marketing plan, conduct market research, and use different digital marketing channels to reach target audiences.
Content Strategist
Content Strategists develop and implement content strategies for a variety of clients. They work with a variety of teams, including marketing, creative, and editorial, to develop and implement content that meets the needs of the target audience. This course can help students gain the skills they need to become successful Content Strategists, including how to develop a content strategy, conduct market research, and use different content channels to reach target audiences.
UX Writer
UX Writers create and edit written content for user interfaces, such as websites, apps, and software. They work to ensure that content is clear, concise, and user-friendly. This course can help students gain the skills they need to become successful UX Writers, including how to write for different types of user interfaces, conduct user research, and optimize content for usability.
Technical Writer
Technical Writers create and edit written content for a variety of technical purposes, such as user manuals, white papers, and training materials. They work to ensure that content is clear, concise, and accurate. This course can help students gain the skills they need to become successful Technical Writers, including how to write different types of technical content, conduct research, and optimize content for clarity.
Journalist
Journalists research, write, and edit news stories for a variety of media outlets, such as newspapers, magazines, and websites. They work to inform the public about important issues and events. This course can help students gain the skills they need to become successful Journalists, including how to gather information, conduct interviews, and write news stories.
Author
Authors write and publish books, articles, and other written works. They work to share their ideas and stories with the world. This course can help students gain the skills they need to become successful Authors, including how to write different types of content, develop a writing style, and market their work.
Editor
Editors review, edit, and proofread written content for a variety of purposes, such as books, magazines, and websites. They work to ensure that content is clear, concise, and error-free. This course can help students gain the skills they need to become successful Editors, including how to edit different types of content, work with writers, and manage editorial projects.
Librarian
Librarians help people find and access information. They work in a variety of settings, such as public libraries, school libraries, and academic libraries. This course may be useful for students who are interested in becoming Librarians, as it can help them gain the skills they need to find and evaluate information, organize and manage library collections, and provide reference services.
Teacher
Teachers help students learn and grow. They work in a variety of settings, such as public schools, private schools, and homeschools. This course may be useful for students who are interested in becoming Teachers, as it can help them gain the skills they need to plan and deliver lessons, manage classrooms, and assess student learning.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Copywriting with ChatGPT: Produce Compelling Copy That Sells.
This classic copywriting guide provides a comprehensive overview of the principles and techniques of effective copywriting. It covers everything from understanding your audience to writing clear and persuasive copy.
This collection of letters from legendary copywriter Gary Halbert provides invaluable insights into the art of persuasion.
Must-read for anyone interested in the history and principles of advertising. David Ogilvy was one of the most successful advertising executives of all time, and his insights are still relevant today.
Explains how to position your product or service in the minds of consumers. It must-read for anyone who wants to create a strong brand.
Builds on the principles of Influence and explains how to use pre-suasion to make your messages more effective.
Provides a scientific understanding of the principles of persuasion. It valuable resource for anyone who wants to learn how to influence others.
Explains the science of why some things become popular and others don't. It valuable resource for anyone who wants to create content that is shared and talked about.
Provides a social psychological perspective on human behavior. It valuable resource for anyone who wants to understand how people think and interact with each other.
Provides a framework for personal and professional success. It valuable resource for anyone who wants to improve their productivity or achieve their goals.

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