OpenCourser brand icon
Sign in
We may earn an affiliate commission when you visit our partners.

Successful Event Planning and Management

Jill McCullough, MBA

*This is course is designed for those involved in the planning, coordination or management of Festivals, Annual City Celebrations, Fairs, Farmer's Markets, Expos, Art Exhibits, Professional Conferences, Concerts, Private Events, Events at an Event Center, Corporate Events, Community Events, Fundraisers/Galas, Sporting Events, Parades, and Traveling Special Events.*

Read more

*This is course is designed for those involved in the planning, coordination or management of Festivals, Annual City Celebrations, Fairs, Farmer's Markets, Expos, Art Exhibits, Professional Conferences, Concerts, Private Events, Events at an Event Center, Corporate Events, Community Events, Fundraisers/Galas, Sporting Events, Parades, and Traveling Special Events.*

Successful Event Planning and Management will provide you with training on the most important skills needed to plan and manage highly successful events. Specifically, this course discusses Sponsorships, Vendors, Volunteers, Marketing, Operations & Design as it pertains to special events. This course is will benefit you by providing you with training, resources and templates that will help you launch or grow your event.

Plan, Manage and Execute highly successful events as an educated events professional.

  • Excel at sponsorship sales.
  • Grow sponsorship funding by learning how to conduct a sponsorship inventory
  • Learn the trade secret to writing compelling and targeted sponsorship proposals
  • Streamline vendor management and the vendor application process
  • Master communication channels with vendors to save you time, money & resources
  • Develop a volunteer retention programs to keep great volunteers coming back year after year
  • Create then execute cost effective digital and print marketing campaigns for your event
  • Learn the basics of branding or re-branding your event to attract attendees
  • Be prepared for the inevitable by learning to master operations management
  • Secure your event by learning to create effective contingency and risk management plans
  • Organize your event like a business by learning to write a business plan for your event
  • Define your events purpose by learning to write mission and vision statement
  • Guide your event through times of growth by learning to organize a strategic plan for your event

Get the training and resources you need to plan, manage and execute highly successful events.

The field of event planning is growing and skilled, trained and educated professional event planners are needed to help events stand out. This course will give you the training you need to become a professional in the industry.

Trying to make your event stand out? This course offers the best tips and tricks of the trade to help your event rise above the rest.

Enroll now

What's inside

Learning objectives

  • Excel at sponsorship sales
  • Grow sponsorship funding by learning how to conduct a sponsorship inventory
  • Learn the trade secret to writing compelling and targeted sponsorship proposals
  • Streamline vendor management and the vendor application process
  • Master communication channels with vendors to save you time, money & resources
  • Develop a volunteer retention programs to keep great volunteers coming back year after year
  • Create then execute cost effective digital and print marketing campaigns for your event
  • Learn the basics of branding or re-branding your event to attract attendees
  • Be prepared for the inevitable by learning to master operations management
  • Secure your event by learning to create effective contingency and risk management plans
  • Organize your event like a business by learning to write a business plan for your event
  • Define your events purpose by learning to write mission and vision statement
  • Guide your event through times of growth by learning to organize a strategic plan for your event
  • Show more
  • Show less

Syllabus

SPONSORSHIPS
Overview of SPONSORSHIPS
SPONSORSHIPS: Sponsorship sales
SPONSORSHIPS: Conducting a sponsorship inventory
Read more
SPONSORSHIPS: Sponsorship fulfillment
SPONSORSHIPS: Writing targeted proposals

This quiz is 3 questions long and is taken from the key concepts discussed in the the SPONSORSHIPS section of this course.

VENDORS
Overview of VENDORS
VENDORS: Vendor Management
VENDORS: Vendor application processes
VENDORS; Establishing vendor booth pricing
VENDORS: Creating a vendor packet
VENDORS: Providing vendor support

This quiz is 3 questions long and is taken from key concepts learned in the VENDORS section of this course.

VOLUNTEERS
Overview of VOLUNTEERS
VOLUNTEERS: Volunteer retention
VOLUNTEERS: Training and communicating with volunteers

This quiz is made up of 3 questions taken from the key concepts discussed in the VOLUNTEER MANAGEMENT section of this course.

MARKETING
Overview of MARKETING
MARKETING: Branding your event
MARKETING: Developing a marketing plan
MARKETING: Digital marketing
MARKETING: Print marketing
MARKETING: Logo design
MARKETING: Conducting a SWOT analysis

This quiz is made up of 3 questions, taken from the key concepts discussed in the MARKETING section of this course.

OPERATIONS
Overview of OPERATIONS
OPERATIONS: Contingency planning
OPERATIONS: Crowd control
OPERATIONS: Risk Management
OPERATIONS: Security
OPERATIONS: Site Maps

This quiz is made up of 3 questions taken from the content discussed in the OPERATIONS MANAGEMENT section of this course.

EVENT DESIGN
Section 1: Overview of EVENT DESIGN
EVENT DESIGN: Defining your event's mission
EVENT DESIGN: Establishing a vision for your event
EVENT DESIGN: Writing an event business plan
EVENT DESIGN: Mapping out a strategic plan for your event

This section is made up of three questions taken directly from the concepts discussed in the EVENT DESIGN section of this course.

Save this course

Save Successful Event Planning and Management to your list so you can find it easily later:
Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Successful Event Planning and Management with these activities:
Review Basic Marketing Principles
Refresh your understanding of basic marketing principles to better grasp the marketing strategies discussed in the course.
Show steps
  • Review introductory marketing textbooks or online resources.
  • Summarize key marketing concepts like the 4Ps.
  • Identify successful marketing campaigns and analyze their strategies.
Read 'The Event Planner's Handbook'
Gain a broader understanding of event planning best practices and industry standards.
View Alter Ego on Amazon
Show steps
  • Read the book, focusing on chapters related to sponsorships, vendors, and marketing.
  • Take notes on key concepts and strategies.
  • Compare the book's recommendations with the course content.
Develop a Sponsorship Proposal Template
Apply the course's teachings on sponsorships by creating a reusable template for sponsorship proposals.
Show steps
  • Research successful sponsorship proposals.
  • Outline the key components of a compelling proposal.
  • Design a visually appealing and professional template.
  • Incorporate elements from the course's sponsorship inventory and proposal writing sections.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design a Volunteer Training Manual
Reinforce your understanding of volunteer management by creating a training manual for event volunteers.
Show steps
  • Outline the essential information volunteers need to know.
  • Develop clear and concise training materials.
  • Include practical tips and best practices for volunteer engagement.
  • Incorporate elements from the course's volunteer retention section.
Create a Post-Event Survey
Solidify your understanding of event evaluation by designing a survey to gather feedback from attendees, vendors, and volunteers.
Show steps
  • Determine the key metrics you want to measure.
  • Develop clear and unbiased survey questions.
  • Choose an appropriate survey platform (e.g., SurveyMonkey, Google Forms).
  • Pilot test the survey to ensure clarity and effectiveness.
Read 'Special Events: Planning and Management'
Expand your knowledge of event planning principles and management techniques.
View Alter Ego on Amazon
Show steps
  • Read the book, focusing on areas where you feel less confident.
  • Compare the book's approach to event planning with the course's approach.
  • Identify new ideas and strategies that you can apply to your own events.
Volunteer at a Local Event
Gain practical experience in event planning and management by volunteering at a local festival, conference, or community event.
Show steps
  • Identify local events that need volunteers.
  • Contact the event organizers and offer your services.
  • Fulfill your volunteer duties to the best of your ability.
  • Observe the event planning and management processes in action.
  • Reflect on your experience and identify areas for improvement.

Career center

Learners who complete Successful Event Planning and Management will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Successful Event Planning and Management.
Cover image
Alter Ego
Save
This handbook provides a comprehensive guide to event planning, covering everything from initial concept to post-event analysis. It offers practical advice and templates that complement the course material. It is particularly useful for understanding the logistical and operational aspects of event management. valuable reference tool for both novice and experienced event planners.
Alter Ego
Paperback
Check
Alter Ego
Kindle Edition
Check

Share

Help others find this course page by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email

Similar courses

Similar courses are unavailable at this time. Please try again later.
Effort
2 total hours
Via
Udemy
Instructor
Jill McCullough, MBA
Language
English
Share and help others discover this course.
Facebook LinkedIn X Reddit Link Email
Don't miss out
Enroll today to gain access to this course
Enroll in this course
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser