Learning Art Direction

The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job—if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.

Contents:

• Introduction
• 1. The Art Director Role
• 2. What Makes a Good Art Director
• 3. Art Direction in Action
• Conclusion