Learning Art Direction
The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job—if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.
- 1. The Art Director Role
- 2. What Makes a Good Art Director
- 3. Art Direction in Action
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An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Art Director / Photo Director $42k
Junior Art Director & Digital Art Director $51k
Art Director; Designer $51k
Graphics Art Director $82k
Art Director & Digital Art Director $82k
Art Director, Art Coordinator $83k
Art Director / Auctioneer $94k
Art Director/Creative Director $108k
Art Director for Marketing $115k
Art Director / UX Director $129k
Director Of Art Production $140k
Studio Director/Director of Art $146k
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