Creating a Scalable Social Media Plan {NEW COURSE}

Heads up! This course may be archived and/or unavailable.

With the rise and popularity of social media platforms,  we all understand that social media is not a fad, but part of personal and business life.

Building a scalable strategy that integrates all business processes, has not only become important, but critical for any size business that wants to communicate and build a relationship with its audience.

With this expert-led online course, you'll learn how to implement a complete three step strategic framework and create a scalable social media strategy to gain a complete understanding of the POST (people, objectives, strategy, and technology) process.

During the course you'll explore cohesive strategies that integrate social media marketing into sound business practices and methodologies for implementing tactics and  social media channels to achieve organizational business and brand objectives.

In essence, this course can help you quickly master digital marketing and social media.

All business professionals will benefit from understanding the importance of social media and how it plays a role in business processes, such as

If you're already in marketing and communications, or tasked with planning and integrating social media into your organizations, this course can accelerate your results and give you the confidence to take action and represent your brand.

If you're not in marketing and communications, this course can be your way in, by applying what you learn and showing value.

In this course, you'll be learning from Mirna Bard, who is an internationally-recognized social business and digital strategy  consultant, mentor, and educator. She is a highly regarded business adviser and digital strategy consultant, and has worked at prestigious advertising agencies numerous brands like Hilton Hotels, Toshiba, and Merrill Lynch.

With the online format, you can learn from Mirna and connect with peers without having to give up your schedule. Rather than driving to campus or losing your personal and professional time, you get to choose when it's most convenient to you and your schedule.

Just like a traditional classroom, you’ll be able to ask questions, share notes and make plans to study with classmates. And you don't need to be a tech-wizard. Once you register, we'll send you directions on how/when to get started with Mirna's course.

Here's your opportunity to take you and your brand to the next level!