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Marketing during a Crisis

As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.

Contents:

  • Introduction
  • 1. The New Reality
  • 2. The New Consumer
  • 3. Laying the Foundation
  • 4. Strategies to Evaluate
  • 5. Moving Forward
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Length 30m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructors Brad Batesole, Madecraft
Download Videos Only via the LinkedIn Learning mobile app
Language English
Tags Crisis Communications Marketing Strategy Crisis Management

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Rating Not enough ratings
Length 30m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructors Brad Batesole, Madecraft
Download Videos Only via the LinkedIn Learning mobile app
Language English
Tags Crisis Communications Marketing Strategy Crisis Management

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