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Matthew O'Kane,
Catherine Burton,
Catherine Mora,
Peeyusha Soobagrah,
Serena K,
Bhargavi Madaraju,
and
Isabel Hancock
Topics Covered
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Topics Covered
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Topics Covered
- Define segmentation and benchmarking
- Explore five steps to creating a measurement plan
- Learn to apply analytics by looking at some challenges for businesses
- Practise how to start using Google Analytics
Register for this course and see more details by visiting:
OpenCourser.com/course/2mu91y/digital
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Reviews summary
Analytics for beginners
A great course for web professionals looking to advance their digital skills, especially those with no prior experience or qualifications.
Great choice for those new to analytics.
" As a Web Developer I came into this course looking to increase my knowledge of Web analytics."
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Digital Skills: Web Analytics.
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Learners who complete Digital Skills: Web Analytics will develop knowledge and skills
that may be useful to these careers:
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OpenCourser.com/course/2mu91y/digital
Reading list
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Written by a Google Analytics evangelist, this book provides a comprehensive overview of web analytics, covering key concepts, tools, and techniques, with a focus on practical implementation for improving website performance.
Provides a foundational understanding of web analytics, covering both technical and strategic aspects, including data collection, analysis, and interpretation, focusing on practical applications and case studies.
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An updated and expanded version of Kaushik's classic work, this book explores advanced web analytics techniques and strategies, emphasizing data-driven decision-making for improving customer experience and business outcomes.
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A practical guide to using Google Analytics, covering key features, implementation, data analysis, and reporting, with a focus on actionable insights for improving website performance and marketing effectiveness.
A deep dive into Google Analytics 4, covering advanced tracking techniques, data analysis, and reporting, focusing on extracting valuable insights for optimizing website performance and user engagement.
A beginner-friendly guide to customer analytics, covering key concepts, techniques, and case studies, with a focus on using data to improve customer experience and business outcomes.
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A practical introduction to web analytics, covering key concepts, tools, and techniques, with a focus on making data-driven decisions for improving website performance.
A comprehensive overview of digital analytics, covering key concepts, frameworks, and case studies, emphasizing the strategic use of data to improve marketing and business outcomes.
A textbook-style introduction to web analytics, covering key concepts, tools, and techniques, with a focus on the underlying principles and applications in different industries.
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A practical guide to using popular web analytics tools, covering key features, implementation, and data analysis, with a focus on actionable insights for improving website performance.
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A concise introduction to web analytics, covering key concepts, tools, and techniques, with a focus on practical applications for small businesses and entrepreneurs.
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A beginner-friendly guide to web analytics, covering key concepts, tools, and techniques, with a focus on practical applications for businesses and individuals.
Provides a comprehensive overview of Google Analytics including how to set up and use the tool, track website traffic, and analyze data to improve website performance.
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Is designed for experienced Google Analytics users and covers advanced topics such as custom reports, data analysis, and using Google Analytics to improve marketing campaigns.
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Practical guide to Google Analytics and covers topics such as data collection, data analysis, and using Google Analytics to improve website performance.
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Is designed for e-commerce businesses and covers how to use Google Analytics to track website traffic, analyze data, and improve sales.
Is designed for nonprofits and covers how to use Google Analytics to track website traffic, analyze data, and improve fundraising efforts.
Is designed for experienced Google Analytics users and covers advanced topics such as custom reports, data analysis, and using Google Analytics to improve marketing campaigns.
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Segmentation and Targeting highly readable and concise account of modern marketing segmentation and targeting practices. The author not only presents the most recent research on segmentation in an up-to-date and comprehensive way but also offers clear advice on developing and managing effective strategies for reaching target segments and the related implications for real-time marketing.
Presents a compelling vision for the future of marketing. It argues that the old mass marketing techniques are no longer effective and that businesses need to focus on creating personalized marketing campaigns that target individual customers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2mu91y/digital
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