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Digital Skills

Web Analytics

Matthew O'Kane, Catherine Burton, Catherine Mora, Peeyusha Soobagrah, Serena K, Bhargavi Madaraju, and Isabel Hancock

Week 1 - Introductory analytics Week 2 - Techniques Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

Topics Covered

Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics

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Reviews summary

Beginner-friendly web analytics overview

According to learners, this course offers a positive overview of web analytics, particularly suitable for those with no prior experience. Many found it a great introduction to the field and a helpful first step in understanding how to use Google Analytics for basic data analysis. While praised for its beginner-friendly approach and structure, some students noted that it remains a foundational course and does not delve into more advanced techniques or provide extensive hands-on practice required for deeper mastery, suggesting it serves best as a starting point rather than a comprehensive guide for experienced practitioners.

Offers a broad overview, not in-depth.

"It's a good first step, but you'll definitely need more resources to truly master web analytics."

"Provides a high-level view but doesn't go into advanced strategies or implementations."

"As the name suggests, it's digital *skills*, not mastery. It's foundational."

Introduces using the Google Analytics tool.

"The section on Google Analytics was very helpful to get started with the actual tool."

"Glad they included Google Analytics demos, it made the concepts more concrete."

"Got my first look at the GA interface thanks to this course."

Excellent starting point for beginners.

"This course was exactly what I needed as a complete beginner to web analytics. Clear and easy to follow."

"Provided a solid foundation and gentle introduction to the concepts. Highly recommend for newcomers."

"A really positive overview that made the topic approachable. Didn't feel overwhelmed at all."

Not suitable for intermediate learners.

"If you know the basics already, this course will likely be too simple for you."

"I was hoping for more advanced insights, but this really stuck to the very fundamentals."

"Didn't learn much new as I had some prior exposure to analytics."

Could benefit from more hands-on activities.

"Wish there were more exercises or practical assignments to apply what was taught."

"The lectures were clear, but I felt I needed more hands-on work to solidify my understanding."

"Good theory, but applying it felt like a gap after finishing the course."

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Learners who complete Digital Skills: Web Analytics will develop knowledge and skills that may be useful to these careers:

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Web Analytics

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Written by a Google Analytics evangelist, this book provides a comprehensive overview of web analytics, covering key concepts, tools, and techniques, with a focus on practical implementation for improving website performance.

Digital Skills

Web Analytics

Topics Covered

Topics Covered

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Reviews summary

Beginner-friendly web analytics overview

Activities

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Reading list

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