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Generative AI

Impact on Business and Society

Merve Hickok

Generative artificial intelligence (AI) systems can have a range of impacts on both business and society. In “Generative AI: Impact on Business and Society,” you’ll consider the social and technological aspects of these systems to evaluate how they may impact the way we adopt, trust, or work with these tools. This course builds on your knowledge of the benefits, challenges, and potential risks of AI as we begin integrating these tools into our organizations or communities. It includes considerations relevant to business operations, impact on consumers, as well as wider implications for citizens, public safety, and the environment. By the end of this course, you’ll be able to evaluate the global and local implications specific to generative AI systems for informed decision-making in your role.

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What's inside

Syllabus

Introduction to the Course
Informed Choices: Mitigating Generative AI Risks in Business
Generative AI's Societal Impact: A Critical Overview
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Offers an overview of the societal impact of generative AI
Examines the business implications of generative AI
Provides strategies for mitigating risks associated with generative AI
Taught by Merve Hickok, an expert in generative AI
Requires no prior knowledge of generative AI
Covers the ethical implications of generative AI

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Reviews summary

Strategic overview of generative ai's impact

According to learners, this course offers an excellent, timely resource for understanding Generative AI's profound implications. Students highlight its ability to expertly balance business strategy with crucial societal considerations, making complex topics accessible and engaging. It's particularly well-suited for professionals and leaders seeking a conceptual foundation rather than technical depth. While largely positive, some recommend including more diverse real-world case studies for actionable insights, but agree it provides crucial knowledge for navigating the evolving tech landscape and strategic decision-making.
Geared towards strategic understanding rather than technical depth.
"It's more conceptual than technical, which suited my needs as a non-developer."
"I would recommend it for anyone needing a conceptual foundation, but not for those seeking technical details."
"I found the course equipped me with the right questions to ask and areas to consider, rather than deep dives into technical aspects."
Tailored for managers, leaders, and decision-makers.
"Highly recommend for any professional seeking to navigate the future of AI."
"Absolutely essential for anyone in a leadership role."
"A must-take for any leader or policy maker. The discussions are highly practical for strategic decision-making."
Effectively covers both enterprise and broad societal impacts.
"It expertly balances business strategy with societal considerations."
"The focus on both business and societal aspects is a strength."
"It illuminates the dual nature of Generative AI – its immense potential and its significant challenges."
Provides current and essential insights into Generative AI.
"This course is an excellent, timely resource for understanding Generative AI's implications."
"Absolutely essential for anyone in a leadership role. The course clarifies the profound changes GenAI will bring..."
"Outstanding. This is crucial knowledge in today's rapidly evolving tech landscape."
Could benefit from additional real-world examples and strategies.
"Some parts felt a bit high-level, and I wished for more diverse case studies..."
"It felt a bit too theoretical at times for my practical needs. I was hoping for more specific use cases."
"My only minor critique is that some discussions could be expanded with more real-world examples."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI: Impact on Business and Society with these activities:
Review foundational AI concepts
Refresh your understanding of AI models, algorithms, and techniques before starting the course to enhance your comprehension of generative AI.
Browse courses on Deep Learning
Show steps
Create a digital notebook for course content
Organize and consolidate your course notes, assignments, and resources in a digital notebook for efficient review and future reference.
Show steps
  • Choose a digital note-taking app
  • Create a dedicated notebook for the course
  • Import or transcribe your notes and materials
Experiment with generative AI tools
Explore various generative AI tools to solidify your understanding of their capabilities and limitations, and to gain hands-on experience with text generation, image synthesis, and other applications.
Browse courses on Generative AI Tools
Show steps
  • Sign up for different generative AI platforms
  • Experiment with different prompts and inputs
  • Analyze the outputs and identify patterns
  • Compare and contrast the tools based on their strengths and weaknesses
Two other activities
Expand to see all activities and additional details
Show all five activities
Develop a case study on a generative AI application
Apply your knowledge of generative AI systems to a specific real-world scenario, solidifying your understanding of their potential impacts and considerations.
Browse courses on Generative AI Applications
Show steps
  • Choose a specific industry or application area
  • Research and identify a relevant case study
  • Analyze the impact of generative AI on the case study
  • Develop recommendations for leveraging generative AI
  • Present your findings in a written or presentation format
Build a generative AI model
Challenge yourself to design and implement a generative AI model from scratch, giving you hands-on experience with the underlying algorithms and techniques.
Browse courses on Generative AI Models
Show steps
  • Choose a specific generative AI task
  • Gather and preprocess your dataset
  • Select and configure an appropriate model
  • Train and evaluate your model
  • Deploy your model and evaluate its performance

Career center

Learners who complete Generative AI: Impact on Business and Society will develop knowledge and skills that may be useful to these careers:

Reading list

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Course image
Effort
3 hours
Level
Introductory
Via
Coursera
Institution
University of Michigan
Instructor
Merve Hickok
Language
English
Transcripts
Español Français Português Deutsch 中文 العربية Pусский Bahasa Indonesia
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Offers an overview of the societal impact of generative AI
Examines the business implications of generative AI
Provides strategies for mitigating risks associated with generative AI
Taught by Merve Hickok, an expert in generative AI
Requires no prior knowledge of generative AI
Covers the ethical implications of generative AI
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