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Merve Hickok

Generative artificial intelligence (AI) systems can have a range of impacts on both business and society. In “Generative AI: Impact on Business and Society,” you’ll consider the social and technological aspects of these systems to evaluate how they may impact the way we adopt, trust, or work with these tools. This course builds on your knowledge of the benefits, challenges, and potential risks of AI as we begin integrating these tools into our organizations or communities. It includes considerations relevant to business operations, impact on consumers, as well as wider implications for citizens, public safety, and the environment. By the end of this course, you’ll be able to evaluate the global and local implications specific to generative AI systems for informed decision-making in your role.

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Syllabus

Introduction to the Course
Informed Choices: Mitigating Generative AI Risks in Business
Generative AI's Societal Impact: A Critical Overview
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Offers an overview of the societal impact of generative AI
Examines the business implications of generative AI
Provides strategies for mitigating risks associated with generative AI
Taught by Merve Hickok, an expert in generative AI
Requires no prior knowledge of generative AI
Covers the ethical implications of generative AI

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI: Impact on Business and Society with these activities:
Review foundational AI concepts
Refresh your understanding of AI models, algorithms, and techniques before starting the course to enhance your comprehension of generative AI.
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Create a digital notebook for course content
Organize and consolidate your course notes, assignments, and resources in a digital notebook for efficient review and future reference.
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  • Choose a digital note-taking app
  • Create a dedicated notebook for the course
  • Import or transcribe your notes and materials
Experiment with generative AI tools
Explore various generative AI tools to solidify your understanding of their capabilities and limitations, and to gain hands-on experience with text generation, image synthesis, and other applications.
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  • Sign up for different generative AI platforms
  • Experiment with different prompts and inputs
  • Analyze the outputs and identify patterns
  • Compare and contrast the tools based on their strengths and weaknesses
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Develop a case study on a generative AI application
Apply your knowledge of generative AI systems to a specific real-world scenario, solidifying your understanding of their potential impacts and considerations.
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  • Choose a specific industry or application area
  • Research and identify a relevant case study
  • Analyze the impact of generative AI on the case study
  • Develop recommendations for leveraging generative AI
  • Present your findings in a written or presentation format
Build a generative AI model
Challenge yourself to design and implement a generative AI model from scratch, giving you hands-on experience with the underlying algorithms and techniques.
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  • Choose a specific generative AI task
  • Gather and preprocess your dataset
  • Select and configure an appropriate model
  • Train and evaluate your model
  • Deploy your model and evaluate its performance

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Learners who complete Generative AI: Impact on Business and Society will develop knowledge and skills that may be useful to these careers:

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