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Getting Started with TikTok

In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.

This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy.

You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video.

By the end of this course, you will be able to:

- Describe the key features and user demographics of TikTok

- Discuss how users interact with TikTok

- Engage with the TikTok community

- Create an engaging video with TikTok’s editing tools

Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.

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What's inside

Syllabus

Introduction to TikTok

This week, you will learn about the TikTok app and discover some of the platform's unique features. You will create your own TikTok account and explore TikTok's unique features. You will also discover how TikTok uses a distinctive algorithm and how it works.

Engaging with the TikTok Community

This week, you will explore the TikTok app and learn more about how users interact on the platform. You will examine TikTok demographics and determine the impact TikTok has on popular culture.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops foundational knowledge of TikTok for both beginners and experienced social media marketers

Engages learners with real world examples of how brands have utilized the unique features of TikTok

Taught by experienced social media instructor, Anke Audenaert

Provides a strong foundation for using TikTok as a part of an integrated social media strategy

Explores the TikTok algorithm in detail, giving learners an edge in understanding how their content will be seen by others

Provides clear and concise instructions on how to create engaging video content for TikTok

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Getting Started with TikTok with these activities:

Attend TikTok webinars and conferences

Show steps

Attending TikTok events will allow you to connect with other TikTok users and learn from experts. This can help you stay up-to-date on the latest trends and best practices.

Show steps

Identify a TikTok event you want to attend.

Show all one activities

Career center

Learners who complete Getting Started with TikTok will develop knowledge and skills that may be useful to these careers:

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Effort

2 weeks of study, 4-6 hours/week

Level

Introductory

Via

Coursera

Institution

Aptly

Instructor

Anke Audenaert

Session

August 5, 2024 - August 26, 2024

Language

English

Good to know

Develops foundational knowledge of TikTok for both beginners and experienced social media marketers

Engages learners with real world examples of how brands have utilized the unique features of TikTok

Taught by experienced social media instructor, Anke Audenaert

Provides a strong foundation for using TikTok as a part of an integrated social media strategy

Explores the TikTok algorithm in detail, giving learners an edge in understanding how their content will be seen by others

Provides clear and concise instructions on how to create engaging video content for TikTok

Share and help others discover this course.

Facebook

Link

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