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Employer Branding on Linkedin (2017)

While employees most likely reference your company in their LinkedIn profiles, does the content they share illuminate your organization's brand? By taking the time to leverage LinkedIn, you can help to build and define effective company and personal brands. In this course, join LinkedIn expert Viveka von Rosen as she demonstrates how to build an effective brand on LinkedIn. Viveka shows how to build a strong page, tell your story, share your culture, and help employees spread your message. Plus, she discusses the effectiveness of content in amplifying a brand on LinkedIn.

Contents:

  • Introduction
  • 1. Company Page Branding
  • 2. Employer Branding Through Content
  • 3. Employee Personal Profile Branding
  • Conclusion
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Length 1h 15m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Viveka von Rosen
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Enterprise Marketing Social Media Marketing LinkedIn Content Marketing Brand Management

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Rating Not enough ratings
Length 1h 15m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Viveka von Rosen
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Enterprise Marketing Social Media Marketing LinkedIn Content Marketing Brand Management

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