Marketing Communications
Become a Public Relations Specialist,
In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences—as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.
Contents:
- Introduction
- 1. Conducting Research to Understand the Marketing Landscape
- 2. Creating a Marketing Plan
- 3. Including a Mix of Media to Excite Your Customers
- 4. Launching Your Marketing Campaign and Achieving Success
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 40m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Public Relations Brand Management Marketing Communications Planning |
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 40m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Public Relations Brand Management Marketing Communications Planning |
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