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Value-Based Pricing
Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the four capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, and learn about the importance of maintaining confidence during price negotiations.
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Rating | Not enough ratings |
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Length | 37m 17s |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Stefan Michel |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Business Marketing Management Enterprise Marketing Leadership |
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Rating | Not enough ratings |
---|---|
Length | 37m 17s |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Stefan Michel |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Business Marketing Management Enterprise Marketing Leadership |
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