Getting Sponsors & Sponsorship: Pitch Yourself like a Pro from Udemy

You've heard of people getting to do cool activities, stay in luxury hotels, and travel the world. " Well search no more. This course is going to reveal all the lights, mirrors and magic tricks related to

You Will Learn:

How to write good emails (with examples of emails that have)
What type of sponsorships are out there and what to expect in the beginning
How to market yourself via social media
How to pitch your sponsorship plan
How to get free products to promote
How to get hotels / trips sponsored
How to get CASH
How to make a good Media Kit
First hand examples, stories and personal experiences on what has (and HASN'T. ) worked for me when approaching companies
Providing you with Links / Resources to continue your research

This is a great course for anyone, whether your just starting out or already having a blog or website and some followers on social media and are ready to take things to the next level. It is especially helpful to digital nomads looking to grow their online entrepreneurship business.

Meet Your Trainer

Taught by Krystal Kelly, professional traveler, public speaker and trainer. She is the CEO & Founder of several online companies in the travel industry and has worked internationally in over 20 countries on 5 continents over the last 10 years. Krystal has used her social media and website influence to gain product sponsors, press trips, paid for equestrian vacations, flights covered and more. Even before she started her website she was getting paid to travel with horses. Her knowledge, resources and hacks with first hand experiences and stories add a special touch to the course. It feels more like your learning from a friend than from the internet.

What's inside

Learning objectives

Students will have the appropriate skills and tools to approach various companies and brands in order to successfully get sponsorships or brand ambassadorships!
Increased their skills and tools for promoting themselves by using their social media presence (and blog / websites if available)
Confidently pitch professional emails to companies in regards to sponsorship and ambassadorships of products, services or money!

Confidently know how to market self and pitch yourself to different companies based on your own skills
Confidently have the necessary skills to get hotels / trips / products and cash sponsored to you!

Students will have the appropriate skills and tools to approach various companies and brands in order to successfully get sponsorships or brand ambassadorships!
Increased their skills and tools for promoting themselves by using their social media presence (and blog / websites if available)
Confidently pitch professional emails to companies in regards to sponsorship and ambassadorships of products, services or money!
Confidently know how to market self and pitch yourself to different companies based on your own skills
Confidently have the necessary skills to get hotels / trips / products and cash sponsored to you!

Syllabus

Introduction

Sponsorship Introduction with Krystal Kelly

How I got started, what my experience with sponsorships is and how I made it work for me in the line of work I do as a traveler and equestrian professional.

What is sponsorship and what are the different types?

What You Need to Get Started

Choosing Your Niche

How to make a website or blog for free (or cheap) and some tips if you already have a blog as well as the importance of having a website when approaching sponsors.

What is a Media Kit, and how to make one!

Media Kit for Event to receive Financial Sponsorship

Self Promote your "Brand" (for FREE!)

Checklist for Social Media plus a few tips to get you started!

Approaching Sponsors

Writing Emails that SELL!

Successful Email Example 1: Product Sponsorship, Email Example 2: Product Sponsorship, Email Example 3: Financial Sponsorship.

Get out a pen and paper and be sure to take notes!

What are sponsorship packages, and what does it look like?

Make a List of Your Skills and Services

Who / What / Where / When / How

You might be surprised who sponsors you if you follow this sponsorship hack!

Money can be a tricky thing to ask for! Especially when deciding how much is too much?

What have you learned so far?

If you don't have social media, aren't interested in a website (or don't have time for one!) then you still CAN approach sponsors! Here's what you need to do!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides insights into securing sponsorships, which can be a crucial revenue stream for digital nomads and online entrepreneurs seeking financial independence and travel opportunities

Offers a foundational understanding of creating a media kit, which is essential for individuals looking to present themselves professionally to potential sponsors and collaborators

Includes email templates and examples that can be adapted for various sponsorship requests, which can be helpful for those new to professional communication and outreach

Addresses strategies for approaching sponsors even without a strong social media following, which broadens the course's appeal to individuals at different stages of online development

Discusses the complexities of requesting monetary sponsorships, including determining appropriate amounts, which is a sensitive topic for many seeking funding

Recommends creating a website or blog, which may require additional time and effort from learners who are primarily interested in leveraging social media for sponsorships

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Getting Sponsors & Sponsorship: Pitch Yourself like a Pro with these activities:

Brush up on your email writing skills

Show steps

Reviewing email writing best practices will help you craft compelling sponsorship requests.

Browse courses on Email Marketing

Show steps

Review examples of effective sponsorship emails.
Practice writing concise and persuasive email copy.

Create a sample media kit

Show steps

Developing a media kit will help you showcase your brand and value proposition to potential sponsors.

Show steps

Gather your best photos and videos.
Write a compelling bio and brand story.
Include key statistics and social media metrics.
Design a visually appealing and professional layout.

Build a social media content calendar

Show steps

Planning your social media content in advance will demonstrate your commitment to consistent engagement and growth.

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Identify relevant themes and topics for your audience.
Schedule posts across different platforms.
Track your results and adjust your strategy.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Read 'Influence: The Psychology of Persuasion' by Robert Cialdini

Show steps

Understanding the principles of persuasion will help you craft more effective sponsorship pitches.

View Influence, New and Expanded: The Psychology of... on Amazon

Show steps

Read the book and take notes on key concepts.
Identify how these principles apply to sponsorship requests.
Practice incorporating these principles into your communication.

Create a sponsorship proposal template

Show steps

Developing a template will streamline the process of creating customized proposals for different sponsors.

Show steps

Research successful sponsorship proposals.
Outline the key sections of your proposal.
Design a visually appealing and professional template.
Customize the template for different sponsors.

Read 'Building a StoryBrand' by Donald Miller

Show steps

Clarifying your brand message will help you attract the right sponsors.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

Show steps

Read the book and complete the StoryBrand framework.
Apply the framework to your brand and sponsorship pitch.
Refine your message based on feedback.

Attend industry events and conferences

Show steps

Networking provides opportunities to connect with potential sponsors and learn about industry trends.

Show steps

Research relevant events and conferences.
Prepare an elevator pitch to introduce yourself.
Collect business cards and follow up with contacts.

Career center

Learners who complete Getting Sponsors & Sponsorship: Pitch Yourself like a Pro will develop knowledge and skills that may be useful to these careers:

Digital Nomad Entrepreneur

Many digital nomads are entrepreneurs who need to master the art of self-promotion and securing sponsorships to fund their travels and business. This course directly targets the skills needed for a digital nomad entrepreneur, teaching how to obtain free products, sponsored trips, and cash. Any digital nomad entrepreneur will find that this course helps them create revenue streams while on the move with skills including marketing yourself via social media and creating successful pitches.

See salaries and explore the career path for Digital Nomad Entrepreneur

Equestrian Professional

Equestrian professionals, like the course instructor, often seek sponsors to support their training, travel, and competitions. This course provides the specific skills needed to obtain sponsorships within the equestrian field, whether for product placement, travel, or financial support. As the course has strong ties to the equestrian field, this course will be especially useful for an equestrian professional looking to learn skills in self marketing and creating a media kit, as well as crafting successful email pitches.

See salaries and explore the career path for Equestrian Professional

Brand Ambassador

A brand ambassador promotes and represents a company or brand, often through social media or at events. This course provides training for effective self-marketing, pitching to sponsors, and creating a strong media kit, all crucial for securing brand ambassadorships. Aspiring brand ambassadors will find this course particularly valuable because it teaches the specific skills needed to approach companies and acquire these coveted positions, in addition to showcasing success with product placements and paid experiences.

See salaries and explore the career path for Brand Ambassador

Travel Blogger

Travel bloggers often seek sponsorships and brand ambassadorships to fund their travels and expand their reach. This course directly addresses a travel blogger's needs by teaching effective self-marketing techniques, crafting compelling email pitches to sponsors, and preparing a strong media kit. For a travel blogger looking to acquire sponsored trips and products, this course will be useful in learning the skills needed to approach sponsorships and partnerships.

See salaries and explore the career path for Travel Blogger

Social Media Influencer

A social media influencer leverages their online presence to promote products, services, or ideas. This course helps you master the art of self-promotion, crafting effective email pitches, and securing product and travel sponsorships. By teaching how to market yourself using social media and create media kits that resonate with brands, those looking to become social media influencers will discover that this course is useful for building the foundation necessary for partnerships.

See salaries and explore the career path for Social Media Influencer

Content Creator

A content creator produces engaging content for various platforms, often including videos, blogs, and social media posts. This course provides value by teaching how content creators can market their skills and build a viable business around their content by attracting sponsors and brand partnerships. This course will help content creators learn to identify opportunities to secure sponsored content, create effective pitches, and build a strong media kit, which is the backbone of their business.

See salaries and explore the career path for Content Creator

Public Speaker

Public speakers can use sponsorships to grow their business and gain visibility. This course covers the critical elements of creating a media kit and pitching to sponsors. Public speakers will find this course useful in learning how to market themselves, secure sponsorships, and manage brand partnerships. This course helps public speakers with the skills to acquire sponsorships and other opportunities.

See salaries and explore the career path for Public Speaker

Partnerships Manager

A partnerships manager is responsible for developing and maintaining strategic relationships with other organizations or individuals. This course equips learners with skills crucial for identifying potential partners, crafting compelling pitches via email, and understanding valuable sponsorship packages. Those aiming to become partnerships managers can use this course to understand how to effectively communicate value and negotiate mutually beneficial agreements, which provides a unique perspective into sponsor relations.

See salaries and explore the career path for Partnerships Manager

Business Development Manager

A business development manager focuses on growing a business through strategic partnerships and opportunities. This course provides information about approaching potential sponsors, crafting effective emails, and creating a media kit, which can easily be transferred to building business relationships. Those who are a business development manager will find this course useful in that it will provide a broader understating of how to leverage sponsorships.

See salaries and explore the career path for Business Development Manager

Event Planner

Event planners often seek sponsorships to help fund and enhance their events. This course will be helpful as it covers skills such as crafting effective email pitches, and understanding sponsorship packages, along with creating a media kit. Event planners can use this course to learn how to market themselves and their events to potential sponsors.

See salaries and explore the career path for Event Planner

Marketing Specialist

A marketing specialist develops and executes marketing campaigns to promote a product, service, or brand. This course will be particularly useful for those aiming for this role because it goes over the process of self-marketing and understanding how to present a value proposition as well as the need for and design behind crafting an effective media kit. This course may be useful for Marketing Specialists seeking an understanding of sponsorship-focused campaigns.

See salaries and explore the career path for Marketing Specialist

Freelance Writer

Freelance writers often seek sponsorship opportunities to support their travel or projects. This course teaches freelance writers how to effectively approach companies, pitch ideas, and create a media kit, thereby increasing chances for sponsored products and trips. The skills taught in this class, in terms of writing effective emails that sell, as well as creating a strong personal brand, will be especially valuable for a freelance writer.

See salaries and explore the career path for Freelance Writer

Marketing Consultant

Marketing consultants advise businesses on their marketing strategies, and understanding how to secure sponsorships and partnerships can be a valuable asset. This course covers how to create a media kit and market oneself to brands, which are skills that can help marketing consultants to better understand their client's needs when it comes to sponsorships. This course will be useful for consultants who seek to understand the strategic value of partnerships.

See salaries and explore the career path for Marketing Consultant

Public Relations Specialist

A public relations specialist manages a company's public image and relationships with the media. This course can help in understanding how to create compelling narratives to attract media coverage and partnerships. The course is useful for those that want to understand how to craft an effective media kit and to secure sponsorships, skills that a public relations specialist would benefit from.

See salaries and explore the career path for Public Relations Specialist

Sales Representative

While a sales representative is generally focused on product sales, this course will help them understand how to create a compelling pitch and approach potential sponsors or partners. By understanding how to communicate value and make effective pitches, a sales representative may find this course useful in expanding their toolkit to build relationships. This course will be useful in that it teaches how to write effective emails that sell, and how to create a strong personal brand.

See salaries and explore the career path for Sales Representative

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Getting Sponsors & Sponsorship: Pitch Yourself like a Pro.

Building a StoryBrand 2.0

Save

Teaches you how to clarify your brand message so that potential sponsors understand your value proposition. It provides a framework for creating a compelling narrative that resonates with your target audience. By understanding the principles of StoryBrand, you can craft a message that is clear, concise, and persuasive. This book is particularly useful for those who struggle to articulate their brand's unique selling points.

Building a StoryBrand 2.0: Clarify Your Message So...

Hardcover

Building a StoryBrand 2.0: Clarify Your Message So...

Kindle Edition

Influence, New and Expanded

Save

Explores the psychology behind why people say 'yes' and how to ethically apply these principles. Understanding these principles can significantly improve your ability to persuade potential sponsors. It provides a strong foundation for crafting compelling pitches and building rapport. While not directly about sponsorship, it provides invaluable insights into human behavior and decision-making.

Influence, New and Expanded: The Psychology of...

Hardcover

(中文) Influence, New and Expanded: The Psychology of...

Paperback

Getting Sponsors & Sponsorship

Pitch Yourself like a Pro

Here's a deal for you

What's inside

Learning objectives

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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