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Marketing iOS Apps Using App Store Optimization (ASO)

4.5 Filled star Filled star Filled star Filled star Half star
Based on 52 ratings
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Sebastien Hareng

Wanting to increase downloads for your app?

With more than 1.2 million apps in the App store, you know that you should market your app and heard about App Store Optimization (ASO) but don't know where to start?

Then this course is for you.

Here, I show you step by step (using real examples) how to do ASO for your iPhone and iPad apps on iOS 8. The course is accessible to anybody and no prior knowledge of App Marketing or App Development is required.

Read more

Wanting to increase downloads for your app?

With more than 1.2 million apps in the App store, you know that you should market your app and heard about App Store Optimization (ASO) but don't know where to start?

Then this course is for you.

Here, I show you step by step (using real examples) how to do ASO for your iPhone and iPad apps on iOS 8. The course is accessible to anybody and no prior knowledge of App Marketing or App Development is required.

My name is Seb Hareng. I'm an app developer, marketer and entrepreneur based in the Silicon Valley (close to the Apple HQ). I published my first iPhone app in the store in 2010. I've been doing ASO for my own apps for years and help other app publishers getting more downloads.

I'm also the host of the App Marketing Lab blog where I write about App Marketing every week.

With this course, you'll learn how to find the best keywords for your app and how to maximise the number of keywords your app ranks for.

You'll also learn how to treat your app like a real product and make it stand out in the app store by creating a great app icon, screenshots, description.

Are you ready? Then don't wait.

Join this course and get more downloads for your app NOW.

Enroll now

What's inside

Learning objectives

  • More than 2 1/2 hours of how to videos and 40+ lectures
  • Learn how to get more downloads for your iphone & ipad apps using app store optimization (aso)
  • Learn how the app store search works in details
  • Learn how to craft a great name for your app that sells your app and is also keyword rich
  • Learn many techniques & tools to discover keywords you would have never thought about for your apps
  • Learn how to use aso tools to evaluate keywords and only pick the ones that will generate downloads
  • Learn how to optimize space to rank for a maximum number of keywords
  • Learn how to change your mindset and treat your app as a real product in the store
  • Learn ways to hire a graphic designer
  • Discover which tools to use to create icons yourself in all sizes
  • Learn how to create great app screenshots that sell your apps for you
  • Discover tools to create professional looking screenshots in no time and for a small budget
  • Learn how to craft a great app description that increases downloads and don't bore people to death
  • Show more
  • Show less

Syllabus

Introduction to App Marketing

Short introduction to app marketing. Words like "Marketing" and "Sales" can sometime be seen as negative but it should not be the case if you know that your app brings value to people.

Read more

There are multiple ways to market apps. Here we'll review the top reasons and why app store search is so important.

Introduction to App Store Optimization (ASO) by breaking down the steps involved to search for an app in the app store.

Review in details how the search works in the app store app works to understand how to prepare our app to be found.

Reasons why it's important to optimize space and rank for more keywords

Saving space by removing duplicate keywords

Saving space formatting the keywords field the right way.

Saving space moving keywords to the app name

Ranking for more keywords by using most of the space available in the keyword field

Saving space by avoiding to create words that are not in the dictionary

Saving space by choosing between singular or plural keywords but not both

Saving space by using short keywords instead of long ones

Saving space by not recreating keyword phrases in the keyword field

While different ASO tools can have different functionalities, their common goal is to help us evaluate keywords. We'll look in this lecture how they do this.

Sensor Tower is a great ASO tool. In this lecture, I show you how to pick the right plan for your needs.

Introduction to keyword discovery for your apps.

Before using my computer, I like to use a piece of paper and a pencil to brainstorm keywords for my apps. Here is how I do this.

How to leverage the app store search to come up with new keywords for our apps.

Search suggestions don't only work in the app store. Many websites offer search suggestions (starting with Google Search). In this lecture, I review which ones I use the most and how I find potential keywords.

Google Keyword Planner is a free tool offered by Google within Google AdWords. It's mostly used by web advertiser but we can use it too to discover keywords for our apps.

Another free tool by Google. Google Trends helps us see the popularity of our keywords and suggestions for other related ones.

OneLook is another tool that can be used to discover new keywords

How to spy they keywords used by other apps using Sensor Tower

Once we have a large list of keywords for our app, it's time to enter them in a spreadsheet (like Excel, Google Sheet, ...) and use an ASO tool like Sensor Tower to evaluate each keyword.

Once the keywords are evaluated, we need to place them in the app name and keyword fields. This lecture shows how to do this and what to keep in mind during the process.

Once the app is published in the store, it's important to see how well we rank for the keywords we selected. This lecture shows you how to do this using Sensor Tower.

Apple can decide to block keywords you picked without letting you know. In this lecture, you'll learn how to use Sensor Tower or iTunes to see if you rank for all your keywords.

Introduction to the second part of ASO which is to prepare our app assets to increase downloads for our apps.

In this lecture, I compare apps to cereal boxes to illustrate the fact that apps are real products and should be presented the right way in the app store.

In this lecture, I go through a list of real apps to compare how similar apps are presented in the app store.

Introduction to the flat design for app icons.

Review of several websites that can used to hire graphic designer to design app icons.

Review of different graphic tools to create icons based on your budget.

Icons are needed in different sizes by Apple. Here I share with you different tools you can use to quickly generate all icons in all the needed sizes.

Introduction to what Apple requires for app screenshots

Choosing between vertical and horizontal screenshots has an impact on your App ASO. I review the difference in this lecture.

Screenshots can be more than screenshots. In this lecture, I review how you can use them to promote your app features and benefits.

Some app publishers can be creative on how they are using the screenshots to showcase their apps. I review several examples in this lecture to show you what's possible and trigger your creative process.

In this lecture, we're reviewing the tool MockUPhone to create pro looking screenshots for your app.

In this lecture, we're reviewing the tool PlaceIt to create pro looking screenshots for your app.

In this lecture, I share with you tips to create your app description and make it easy to read for people who are reviewing your app in the store.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches app store optimization, which is a crucial skill for improving app visibility and increasing downloads in a competitive market
Explores techniques to discover keywords, which helps developers target the right audience and improve search rankings within the app store ecosystem
Examines app store search functionality, which is essential for understanding how users find apps and optimizing app store presence
Covers app icon and screenshot design, which helps developers create visually appealing assets that attract users and increase conversion rates
Uses iOS 8, which may not reflect current app store optimization strategies and could require adaptation for newer operating systems
Requires using Sensor Tower, which may incur additional costs for learners who do not already have a subscription to this ASO tool

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Create your own learning path. Save this course to your list so you can find it easily later.
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Reviews summary

Aso for ios app marketing

According to learners, this course provides a solid foundation in App Store Optimization (ASO) specifically for iOS apps. Many found the content to be clear and presented in a step-by-step manner, making it accessible even with no prior experience. Key topics covered include effective keyword research strategies, optimizing app assets like icons, screenshots, and the description, and practical advice on getting more app reviews. Students appreciated the introduction to various ASO tools and techniques. However, some noted that certain tools or specific pieces of information may be slightly outdated given the rapid evolution of the App Store algorithm and available resources. Overall, it's seen as a useful starting point for those looking to improve their app's visibility.
Suitable for those new to app marketing.
"As someone with no prior app marketing knowledge, I found this course very accessible."
"It starts from the basics and builds up, which is perfect if you're new to ASO."
"No prior development or marketing experience was needed, just as promised."
Introduces relevant ASO and design tools.
"Getting introduced to tools like MockUPhone and PlaceIt for creating professional screenshots was a great bonus."
"The overview of Sensor Tower and other ASO tools gave me a clear idea of what resources are available."
"I appreciated learning how to use existing free tools like Google Trends for ASO purposes."
Guidance on icons, screenshots, and descriptions.
"The lessons on creating effective screenshots and descriptions were really insightful for making my app stand out."
"I found the advice on designing app icons and finding graphic designers useful."
"Treating the app listing like a product and optimizing its assets makes so much sense now."
Effective techniques for keyword discovery.
"The sections on keyword research were incredibly helpful; I found keywords I never would have thought of."
"Learning how to use tools like Google Keyword Planner and Sensor Tower for keywords was practical and actionable."
"I really liked the tips on optimizing the keyword field and app name for maximum ranking potential."
Builds a strong understanding of ASO basics.
"This course gave me a really solid foundation in understanding how ASO works for iOS apps."
"I didn't know anything about App Store Optimization before, but now I feel like I have a good grasp of the fundamentals."
"The step-by-step approach made it easy to follow and build my ASO knowledge from scratch."
Some tools/info may need updating.
"While the principles are good, some of the specific tool recommendations or strategies feel a bit outdated due to App Store changes."
"I think parts of the course could benefit from an update to reflect the latest ASO trends and algorithm shifts."
"Some tools mentioned have changed or been replaced since the course was published, which required extra research."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing iOS Apps Using App Store Optimization (ASO) with these activities:
Review iOS App Store Guidelines
Familiarize yourself with Apple's App Store guidelines to avoid rejection and ensure compliance, which is crucial for successful ASO.
Browse courses on iOS App Development
Show steps
  • Locate the latest App Store Review Guidelines on Apple's developer website.
  • Skim the entire document to understand the broad categories and rules.
  • Focus on sections related to app metadata, keywords, and user interface.
  • Note any changes or updates from previous versions.
Create a Keyword Research Spreadsheet
Compile a comprehensive spreadsheet of potential keywords for your app, including search volume, competition, and relevance.
Show steps
  • Brainstorm a list of keywords related to your app's features and benefits.
  • Use keyword research tools to gather data on search volume and competition.
  • Organize the keywords in a spreadsheet, including relevant metrics.
  • Prioritize keywords based on their potential to drive downloads.
Read 'App Store Optimization (ASO) Book' by Gabriel Machuret
Study a book on ASO to gain a deeper understanding of the principles and strategies involved in optimizing apps for the App Store.
View Putting Knowledge to Work on Amazon
Show steps
  • Obtain a copy of 'App Store Optimization (ASO) Book' by Gabriel Machuret.
  • Read the book, taking notes on key concepts and strategies.
  • Apply the techniques discussed in the book to your own app or a case study.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Keyword Density Calculation Practice
Practice calculating keyword density in app descriptions to ensure optimal keyword usage without keyword stuffing.
Show steps
  • Find several app descriptions from the App Store.
  • Identify the target keywords in each description.
  • Calculate the keyword density for each target keyword.
  • Compare your calculations with recommended keyword density guidelines.
ASO Audit for a Competitor App
Conduct a thorough ASO audit of a competitor's app to identify their strengths and weaknesses, informing your own ASO strategy.
Show steps
  • Identify a competitor app in your niche.
  • Analyze their app name, keywords, description, icon, and screenshots.
  • Use ASO tools to track their keyword rankings and download estimates.
  • Document your findings and identify areas for improvement in your own app.
Design New App Screenshots
Design visually appealing and informative app screenshots that highlight your app's key features and benefits to increase conversion rates.
Show steps
  • Identify the most compelling features of your app.
  • Create screenshots that showcase these features in an engaging way.
  • Add text overlays to highlight key benefits and calls to action.
  • Optimize the screenshots for different screen sizes and devices.
Read 'Hooked: How to Build Habit-Forming Products' by Nir Eyal
Study a book on user engagement to understand how to create habit-forming apps, which can lead to better reviews and higher rankings.
View The Nir Eyal Bestselling,2 Books Collection Set... on Amazon
Show steps
  • Obtain a copy of 'Hooked: How to Build Habit-Forming Products' by Nir Eyal.
  • Read the book, focusing on the Hook Model and its application to app design.
  • Identify opportunities to incorporate habit-forming elements into your app.

Career center

Learners who complete Marketing iOS Apps Using App Store Optimization (ASO) will develop knowledge and skills that may be useful to these careers:
ASO Specialist
An ASO Specialist is an expert in App Store Optimization. This course is a direct pathway into this specialized role. You'll learn the fundamental techniques for improving app visibility, driving downloads, and maximizing app store rankings. The course content will help you understand how the app store search algorithm works and how to use that knowledge to select targeted keywords. This course content will help you create compelling app descriptions and screenshots that convert views into downloads. Furthermore, it helps you craft a great app name and optimize space to rank for a maximum number of keywords. If you wish to become an ASO Specialist, this practical course is invaluable.
See salaries and explore the career path for ASO Specialist
App Store Analyst
An App Store Analyst monitors app store trends, analyzes competitor strategies, and provides insights to improve app performance. This course equips you with the knowledge of App Store Optimization, offering a hands-on guide to the strategies and tools used in that process. The course content helps you understand how the App Store Search works in detail and how to select valuable keywords. App Store Analysts need to deeply understand keyword research and competitive analysis, and the course provides practical experience in both these areas. You'll learn how to use ASO tools to evaluate keywords and the Post App Launch Keyword Verification Steps.
See salaries and explore the career path for App Store Analyst
Mobile Product Marketer
A Mobile Product Marketer focuses on the go-to-market strategy and marketing activities for mobile products. This course helps build a solid foundation in App Store Optimization, which is crucial for mobile product success. You'll learn how the App Store Search works in detail and how to craft a name that is keyword rich. The course content includes learning to treat an app as a real product in the store and this mindset is critical to a successful launch. Mobile Product Marketers need to deeply understand how to increase downloads for your iPhone and iPad apps and this course will support those goals.
See salaries and explore the career path for Mobile Product Marketer
App Marketing Manager
An App Marketing Manager focuses on driving app downloads and user engagement. This course helps build a foundation in App Store Optimization, which is a critical component of app marketing. The course content helps you understand keyword research, app store search algorithms, and optimization techniques. You'll learn how to treat an app like a real product and this approach is essential for any successful app marketing campaign. You'll discover the best strategies for improving app visibility, crafting compelling app descriptions and screenshots, and ultimately increasing downloads. This course in particular may be useful as it dives into real examples to improve App Store ranking.
See salaries and explore the career path for App Marketing Manager
User Acquisition Manager
A User Acquisition Manager focuses on acquiring new users for a product or service, and this course enables them to specialize in app user acquisition through ASO. The course content is helpful as it provides you with a step-by-step guide on how to optimize app store listings. You'll learn how to find the best keywords for your app and how to maximize the number of keywords your app ranks for. The user Acquisition Manager works to improve app visibility, increase downloads, and drive user growth. The course helps ensure you can focus on the most effective strategies for acquiring app users.
See salaries and explore the career path for User Acquisition Manager
Mobile Marketing Consultant
A Mobile Marketing Consultant advises businesses on their mobile marketing strategies, and this course enhances your expertise in the critical area of App Store Optimization. The course content will help you understand the intricacies of ASO and provide practical guidance on how to craft a great app description that increases downloads. Mobile Marketing Consultants need a deep understanding of app store dynamics to provide effective advice, and the course equips you with precisely this knowledge. The course content covers ways to treat an app as a real product in the store, and this mindset is critical in a mobile marketing strategy.
See salaries and explore the career path for Mobile Marketing Consultant
Mobile Marketing Specialist
A Mobile Marketing Specialist concentrates on marketing strategies specific to mobile devices, including app marketing. This course may be useful, as it provides direct, applicable knowledge in App Store Optimization, a key component of mobile marketing. The course content helps you learn how to select the best keywords and optimize your app's presence in the app store. You learn how to craft an app name that sells, and it is also keyword rich, and the course covers techniques for creating effective app descriptions and visuals. Mobile Marketing Specialists often need to analyze data and adapt strategies, which helps you learn to implement. By focusing on increasing app downloads, this course will help you build a foundation in mobile user acquisition.
See salaries and explore the career path for Mobile Marketing Specialist
Growth Hacker
A Growth Hacker experiments with various marketing strategies to achieve rapid growth, and this course helps build a specialized skillset in app-specific growth hacking. The course content helps you learn how to use ASO to drive app downloads. You'll discover how to optimize app store listings and attract more users. You learn how to find the best keywords for your app and how to maximize the number of keywords your app ranks for. Growth hackers need to be creative and data-driven. This course provides the tools and techniques to optimize app store presence and drive significant user acquisition. Specifically, the lectures on App Store Search will be helpful.
See salaries and explore the career path for Growth Hacker
Mobile App Developer
A Mobile App Developer creates applications for mobile devices. This course helps build a foundation in understanding how to market those apps effectively. The course content will help you discover which tools to use to create icons, and also to learn many techniques and tools to discover keywords you would have never thought about for your apps. By understanding ASO, a developer can build apps with marketing in mind. This will help them when collaborating with marketing teams or even when independently publishing their own apps. The course content is helpful as it walks you through crafting an effective app name, description, and visual assets, enhancing the app's appeal and visibility.
See salaries and explore the career path for Mobile App Developer
Digital Marketing Manager
A Digital Marketing Manager oversees a company's online marketing efforts across various channels. This course may be useful in enhancing their expertise in app marketing. The course content will help you understand the intricacies of App Store Optimization, which is a critical component of a comprehensive digital strategy. You'll learn how to craft a great app name, and also how to discover which tools to use to create icons yourself in all sizes. The course content includes ways to treat an app as a real product in the store, and this mindset is critical in a larger digital marketing strategy. The course may be helpful in expanding your skillset into the mobile app space.
See salaries and explore the career path for Digital Marketing Manager
Product Manager
A Product Manager guides the strategy, roadmap, and feature definition for a product, and this course is helpful in optimizing the launch and growth of a mobile app. The course helps you understand the importance of App Store Optimization in driving app downloads and user acquisition. You'll learn how to craft a great app description that increases downloads and don't bore people to death. A product manager needs to understand how to present a product in the best possible light, and this aligns directly with the course content on app store listings. Specifically, the lectures on icon and screenshot design are great.
See salaries and explore the career path for Product Manager
App Monetization Manager
An App Monetization Manager focuses on strategies to generate revenue from mobile applications, and this course offers insights into how App Store Optimization can indirectly impact monetization. This is done by driving more organic downloads. The course content helps you learn how to craft a name that sells your app and is also keyword rich. While the primary focus of an App Monetization Manager might be in-app purchases or subscriptions, understanding ASO is crucial for maximizing the potential user base. The course content will also help you learn ways to hire a graphic designer and how to create great app screenshots.
See salaries and explore the career path for App Monetization Manager
Content Marketing Specialist
A Content Marketing Specialist creates and distributes valuable content to attract and engage a target audience. This course may be useful in understanding how to optimize app store content for increased visibility and downloads. The course content helps you learn how to craft a great app description that increases downloads and you'll also learn how to create great app screenshots that sell your apps for you. The course provides you with the skills to create compelling and effective content for app store listings. You'll also learn how to treat your app like a real product in the store. As a content marketing specialist, this is very important.
See salaries and explore the career path for Content Marketing Specialist
Search Engine Optimization Specialist
A Search Engine Optimization Specialist optimizes website content to improve search engine rankings. This course enables SEO specialists to expand their knowledge into the app space with App Store Optimization. The course content may be useful in understanding how search algorithms work in the app store and how to optimize app listings for improved visibility. You'll learn how to find the best keywords for your app and how to maximize the number of keywords your app ranks for. The course equips you with the skills to apply SEO principles to app marketing and drive organic downloads. The Cheat Sheet that covers Keywords Discovery and Optimization may be particularly useful.
See salaries and explore the career path for Search Engine Optimization Specialist
E-commerce Manager
An E-commerce Manager oversees the online sales and marketing efforts for a business, and this course may be useful in extending their knowledge into the mobile app domain. The course content may be useful in learning how to optimize an app's presence in the app store, driving downloads and increasing brand visibility. The course content covers ways to treat an app as a real product in the store. They can also learn how to craft a name that sells the app and is also keyword rich. E-commerce managers can apply the principles of ASO to promote their company's mobile shopping app.
See salaries and explore the career path for E-commerce Manager

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing iOS Apps Using App Store Optimization (ASO).
Cover image
Putting Knowledge to Work
Save
Provides a comprehensive guide to ASO, covering keyword research, competitor analysis, and conversion rate optimization. It offers practical strategies and real-world examples to help you improve your app's visibility and downloads. It valuable resource for both beginners and experienced app marketers looking to enhance their ASO skills. This book adds more depth to the course by providing a structured approach to ASO.
Putting Knowledge to Work
Paperback
Check
Putting Knowledge to Work
Kindle Edition
Check
The Nir Eyal Bestselling,2 Books Collection Set...
Save
While not directly about ASO, this book provides valuable insights into user behavior and how to create engaging app experiences. Understanding how to hook users can lead to increased retention and positive reviews, which indirectly benefits ASO. is more valuable as additional reading to improve the overall app experience. It is commonly referenced by product managers and UX designers.
The Nir Eyal Bestselling,2 Books Collection Set...
Paperback
Check
The Nir Eyal Bestselling,2 Books Collection Set...
Kindle Edition
Check

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4.5 Filled star Filled star Filled star Filled star Half star
Effort
3 total hours
Via
Udemy
Instructor
Sebastien Hareng
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches app store optimization, which is a crucial skill for improving app visibility and increasing downloads in a competitive market
Explores techniques to discover keywords, which helps developers target the right audience and improve search rankings within the app store ecosystem
Examines app store search functionality, which is essential for understanding how users find apps and optimizing app store presence
Covers app icon and screenshot design, which helps developers create visually appealing assets that attract users and increase conversion rates
Uses iOS 8, which may not reflect current app store optimization strategies and could require adaptation for newer operating systems
Requires using Sensor Tower, which may incur additional costs for learners who do not already have a subscription to this ASO tool
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