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HTML
Structured Data
Structured data helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users. Join senior author James Williamson for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including microformats, RDFa, microdata, and JSON-LD. The course also includes four practical projects on structuring different types of data: contact data, event data, and product data, as well as the company data featured in a Google Knowledge Graph. By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.
Topics include:
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Structured Financial Analyst $69k
Structured Finance Coordinator, Structured Finance $79k
Structured Finance Analyst 2 $81k
Structured Products Modeler $87k
Structured Credit Analyst $87k
Assistant Structured Finance $91k
Structured Finance & M&A Dept. $99k
Structured Product Analyst $115k
Structured Product Pricing $115k
Regional Structured Solutions Group (Structured Sales) Manager $118k
Structured Transaction Analyst $120k
Associate Structured Finance $126k
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