Introduction to Strategic Brand Management
Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success.
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Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success.
Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success.
This course is designed for a wide range of individuals, including business professionals, brand managers, marketing enthusiasts, students, or simply curious learners eager to delve into the dynamics of branding. This course will provide you with strategic brand management tools to gain a competitive edge. It will enable leveraging advanced techniques and practical frameworks applicable to real-world branding scenarios.
Upon completing this course, you will:
1. Understand and appreciation of the role of brands in in creating business and shareholder value.
2. Develop understanding of frameworks and concepts that can help in brand planning and execution.
3. Enhance the ability to plan and execute impactful brand strategies.
4. Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
The course covers essential topics such as defining brand identity, the role of branding across different sectors, and the importance of brand design elements. You will also learn about brand differentiation, positioning, and how to sustain a brand's position in the market. Furthermore, the course delves into brand portfolio and architecture, providing a comprehensive understanding of brand extensions and their potential impact.
Join us to unlock the full potential of strategic brand management and drive your success in the competitive business world.
Please note: This is a short course on Strategic Brand Management. While it provides valuable insights and skills, it does not guarantee job placement.
What's inside
Syllabus
Brands and Branding
The module gives an introduction to the world of brands and why branding is important to create value for stakeholders and business. The module will also highlight the role of brands in driving business valuation and hence their importance in company strategy.
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Syllabus
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Activities
Organize Course Materials and Notes
Show steps
Strengthen your understanding by organizing and reviewing the course materials and your own notes.
Show steps
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Review your notes and identify key concepts.
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Organize your notes in a logical structure.
Review Branding Fundamentals
Show steps
Solidify your foundational understanding of branding and its impact on business success.
Browse courses on
Brand Development
Show steps
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Revisit the concept of brands and their role in creating value.
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Review different types of brands and how they are categorized.
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Study the value of brand equity and how it contributes to business growth.
Gain Hands-on Experience in Brand Management
Show steps
Acquire practical insights by volunteering in a brand management role or assisting on projects.
Show steps
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Identify volunteer opportunities in the branding industry.
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Reach out to organizations or agencies to inquire about volunteer positions.
Five other activities
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Show all eight activities
Explore Brand Positioning Techniques
Show steps
Expand your understanding of brand positioning and how it influences consumer perceptions.
Browse courses on
Brand Positioning
Show steps
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Follow guided tutorials on different brand positioning strategies.
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Study case studies on effective brand positioning campaigns.
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Analyze real-world examples of brands that have successfully positioned themselves in the market.
Collaborate on Brand Portfolio Management Strategies
Show steps
Share insights and brainstorm with peers on managing complex brand portfolios and brand architecture.
Show steps
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Prepare research on brand portfolio management best practices.
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Join a study group or online forum to discuss brand portfolio strategies.
Read 'Brand Relevance' by David Aaker
Show steps
Delve deeper into the principles of brand relevance and its impact on customer loyalty.
View
Brand Leadership: The Next Level of the Brand...
on Amazon
Show steps
-
Read selected chapters focusing on brand relevance and customer engagement.
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Critically evaluate the concepts presented in the book and their applicability to real-world scenarios.
Develop a Brand Strategy Plan
Show steps
Apply your knowledge by creating a comprehensive brand strategy plan that integrates branding concepts.
Browse courses on
Brand Strategy
Show steps
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Define the brand's purpose, values, and target audience.
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Develop a brand positioning statement and supporting key messaging.
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Create a brand identity system that aligns with the brand's positioning.
Contribute to Open-Source Branding Projects
Show steps
Sharpen your skills by contributing to open-source projects that focus on branding and brand management.
Show steps
-
Identify open-source projects related to branding.
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Review project documentation and identify areas where you can contribute.
Organize Course Materials and Notes
Show steps
Strengthen your understanding by organizing and reviewing the course materials and your own notes.
Show steps
- Review your notes and identify key concepts.
- Organize your notes in a logical structure.
Review Branding Fundamentals
Show steps
Solidify your foundational understanding of branding and its impact on business success.
Browse courses on
Brand Development
Show steps
- Revisit the concept of brands and their role in creating value.
- Review different types of brands and how they are categorized.
- Study the value of brand equity and how it contributes to business growth.
Gain Hands-on Experience in Brand Management
Show steps
Acquire practical insights by volunteering in a brand management role or assisting on projects.
Show steps
- Identify volunteer opportunities in the branding industry.
- Reach out to organizations or agencies to inquire about volunteer positions.
Explore Brand Positioning Techniques
Show steps
Expand your understanding of brand positioning and how it influences consumer perceptions.
Browse courses on
Brand Positioning
Show steps
- Follow guided tutorials on different brand positioning strategies.
- Study case studies on effective brand positioning campaigns.
- Analyze real-world examples of brands that have successfully positioned themselves in the market.
Collaborate on Brand Portfolio Management Strategies
Show steps
Share insights and brainstorm with peers on managing complex brand portfolios and brand architecture.
Show steps
- Prepare research on brand portfolio management best practices.
- Join a study group or online forum to discuss brand portfolio strategies.
Read 'Brand Relevance' by David Aaker
Show steps
Delve deeper into the principles of brand relevance and its impact on customer loyalty.
View
Brand Leadership: The Next Level of the Brand...
on Amazon
Show steps
- Read selected chapters focusing on brand relevance and customer engagement.
- Critically evaluate the concepts presented in the book and their applicability to real-world scenarios.
Develop a Brand Strategy Plan
Show steps
Apply your knowledge by creating a comprehensive brand strategy plan that integrates branding concepts.
Browse courses on
Brand Strategy
Show steps
- Define the brand's purpose, values, and target audience.
- Develop a brand positioning statement and supporting key messaging.
- Create a brand identity system that aligns with the brand's positioning.
Contribute to Open-Source Branding Projects
Show steps
Sharpen your skills by contributing to open-source projects that focus on branding and brand management.
Show steps
- Identify open-source projects related to branding.
- Review project documentation and identify areas where you can contribute.
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